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[Work Session - 6 p.m. ]
RIGHT, WE WILL NOW CALL THIS WORK SESSION TO ORDER AT 6:00 PM WE'LL DETERMINE IF A QUORUM IS PRESENT.BRENDA BLACKBURN HERE IN BROOKS.
CAN WE PLEASE RISE AND SAY THE PLEDGE AND, UM, CAN I PRAY HERE? FOR SURE.
DEAR FATHER, WE THANK YOU SO MUCH FOR THIS DAY.
WE THANK YOU FOR THE OPPORTUNITY TO SERVE GREAT CITY OF AUBREY.
THANK YOU FOR OUR SAFETY AND OUR TRAVELS, AND PLEASE BLESS US WITH THE SAME SAFETY ON THE WAY BACK HOME.
A PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES FROM MAYOR AMERICA, THE REPUBLIC FOR WHICH STANDS ONE DAY SHOULD UNDERGO INDIVISIBLE, LIBERTY AND JUSTICE FOR ALL.
HONOR THE TEXAS FLAG OF PLEDGE, ALL ALLEGIANCE TO THE TEXAS ONE STATE, UNDERG, GOD, ONE, AND INDIVISIBLE.
SO WE'RE GONNA TALK WITH CATALYST TONIGHT, AND WE, I APPRECIATE Y'ALL COMING OUT AND TALKING WITH US.
UM, WE WILL BEGIN OUR WORK SESSION WITH THEM TO DISCUSS OUR PRIORITY GOALS AND TIMELINE FOR PROJECTS.
SO I GUESS Y'ALL, IF Y'ALL WANNA TAKE IT AWAY.
GOOD EVENING, JASON QU, MY ASSOCIATE CHRIS BRAND HERE.
UM, WE ORIGINALLY, I, I THINK, ADOPTED THE PLAN, UH, LATE NOVEMBER, UM, JUST BEFORE THE HOLIDAYS.
SO, UM, ONE OF THE THINGS THAT WE DIDN'T GET TO, UH, WERE MAYBE SOME KPIS AND THERE'S A LOT OF THINGS THAT YOU'RE DOING, UM, ALREADY.
AND SO WE WANTED TO SORT OF CATCH THIS MIDSTREAM AND JUST RECALIBRATE, MAKE SURE THAT, UM, KIND OF THE STRATEGY THAT WE LAID OUT STILL IS RELATIVE.
AND THEN I THINK WHAT WE'D LIKE TO DO IS MAYBE DIVE A LITTLE BIT DEEPER ON WHERE SOME OF YOUR FOCUS AND EMPHASIS IS, AND HELP YOU KIND OF FLUSH THAT OUT AND PRIORITIZE SOME THINGS.
UM, AND THEN OUR GOAL WOULD BE IS TO TAKE, UH, WHAT YOU'RE CURRENTLY DOING AND SOME OF THE THINGS THAT WE FEEL LIKE ARE MOST IMPORTANT AND LEAVE TODAY WITH MAYBE SOME KPIS AND SOME METRICS.
AND, UM, YOU KNOW, JUST MAKE, MAKING SURE WE CHART OUT SOME OF THE RESOURCES, UH, HERE GOING FORWARD THROUGH YOUR NEXT BUDGET CYCLE.
SO, UM, I'M GONNA TURN IT OVER TO CHRIS.
I THINK HE'S GOT A PRESENTATION JUST TO KIND OF FOLLOW, TO KEEP US STRUCTURED, AND I'M GONNA DO MY BEST TO TAKE NOTES AND SUPPORT WHEREVER I CAN.
SO, LIKE JASON SAID, UM, YOU KNOW, SINCE NOVEMBER YOU GUYS HAVE DONE A LOT OF THINGS.
UM, WE'VE TALKED, UM, YOU KNOW, PROBABLY A COUPLE TIMES A MONTH WORK ON SOME MARKETING MATERIAL, JUST TRYING TO MAKE SURE THAT EVERYTHING THAT YOU GUYS ARE DOING, UM, IS IN LINE WITH, UM, CITY STAFF AND WHAT THEY'RE DOING, UM, IN LINE WITH, YOU KNOW, YOUR, YOUR UPCOMING BUDGET.
UM, AND YOU'RE PRIORITIZING THOSE THINGS THAT, UH, THAT YOU GUYS WANT TO GET DONE.
UM, BECAUSE SOME OF IT'S EXPENSIVE.
SOME OF THESE, YOU KNOW, SPORTS TOURISM, FOR EXAMPLE, IF YOU'RE TRYING TO DO FEASIBILITY STUDIES FOR THAT, I THINK IT'S VERY EXPENSIVE.
SO TRYING TO PLAN FOR THAT AND KIND OF, UM, CHART THAT OUT IS IMPORTANT.
SO WHAT I'M GONNA DO IS, SO DID CHRISTINE PRINT OFF? DID YOU PRINT OFF ALL THESE FOR THEM? OKAY.
SO THESE WERE ALL THE GOALS, ACTIONS, AND STRATEGIES FROM THE STRATEGIC PLAN.
UM, AND THESE ARE ALL DIVIDED INTO THE, THERE'S NINE BUCKETS, BASICALLY NINE GOALS.
AND UNDERNEATH EACH GOAL, UM, IS AN OB OBJECTIVE AND AN ACTION.
SO WE'RE JUST GONNA GO GOAL BY GOAL, AND I'D LIKE TO TALK THROUGH KIND OF, UM, WHAT ARE YOU GUYS DOING CURRENTLY? UM, YOU KNOW, ANY, ANY ADDITIONS TO THAT THAT WE NEED TO ADD.
UM, AND THEN WE CAN TALK ABOUT MEASURABLES OR, UM, INDICATORS, UM, OF HOW THAT'S GOING.
SO THE FIRST ONE WOULD BE, UM, YOU KNOW, BUILDING THE MDD INTO IT.
UM, JUST DEVELOPING IT AS AN ORGANIZATION, UM, YOU KNOW, BUDGET AND RESOURCES, UM, MINDED.
YOU KNOW, THERE WAS DISCUSSION PREVIOUSLY ABOUT ADDITIONAL STAFF, UM, TALKING WITH CHRISTINE THAT, YOU KNOW, THAT'S ALWAYS A SUBJECT.
UM, SHE'S ONLY ONE PERSON THAT THAT'S TOUGH FOR A, A GROWING CITY LIKE THIS.
SO, UM, I DON'T KNOW IF THAT'S STILL A DISCUSSION, STILL A PRIORITY, UH, OR, OR IF THAT'S MOVE IF WE'RE MOVED ON FROM THAT.
BUT, UM, IN ADDITION TO THAT MARKETING AND BRANDING, UM, WE, WE DID A MARKETING FLYER FOR
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ICSE IN JANUARY.UM, AND THEN WE'VE MADE UPDATES.
WE JUST MADE AN UPDATE THIS MORNING TO IT, AND I THINK THEY ALL HAVE IT.
SO MY RECOMMENDATION IN THIS, I THINK TWO POINTS ON, ON THIS SECTION, I THINK ONE, WE'D LOVE TO WALK AWAY TONIGHT WITH THE MAJORITY OF KPIS.
WE CAN ALWAYS SEND THAT BACK TO YOU GUYS AND LET YOU PROCESS IT.
SO, UM, I THINK THAT'S ONE GOAL OUT OF THIS THAT WE'D LIKE TO DO.
UM, THE SECOND I THINK WE'LL TALK ABOUT A LITTLE BIT MORE IN DEPTH.
SO WE DEFINITELY WANT YOU GUYS TO HAVE INFORMATION THAT YOU NEED IN TERMS OF A VALUE PROPOSITION OF WHOEVER YOU TALK TO OF WHY AUBREY, UM, AND PUTTING AUBREY FIRST.
AND THAT MESSAGING MAY BE DIFFERENT DEPENDING ON THE AUDIENCE.
SO IF YOU'RE GOING AFTER DESTINATION TOURISM, THAT'S GONNA LOOK DIFFERENT, YOU KNOW, PERHAPS IN A TARGET INDUSTRY, UM, THAT, THAT'S MAYBE MORE WORKFORCE DRIVEN.
I WOULD, I WOULD SAY THE TWO IMPORTANT THINGS IS GETTING KPIS NAILED DOWN.
I THINK JUST IN TERMS OF ORGANIZATION, WE'LL WORK BEHIND THE SCENES ON WHAT THIS LOOKS LIKE IN TERMS OF RESOURCE WITH, UH, WITH CHRISTINE.
UM, AND I THINK YOU'RE GONNA, YOU'RE GONNA SEE AS YOU GUYS CONTINUE TO MATURE THAT THAT RESOURCE THING'S GONNA COME UP AND YOU'RE JUST GONNA BRING ADDITIONAL RESOURCES AS YOU CONTINUE TO SORT OF ACTIVATE CERTAIN THINGS.
SO I DON'T KNOW THAT, AND YOU DIDN'T BUDGET FOR NECESSARILY MORE HUMAN CAPITAL, SO LET'S ORGANIZE THE CAPITAL THAT YOU GOT, GET THE KPIS IN LINE AND MAKING SURE THAT WE HAVE THE RIGHT MESSAGING IN PLACE.
THAT WOULD BE AT LEAST GOAL ONE I WOULD SEE AS YOUR TWO MAJOR PRIORITIES.
SO ANY COMMENTS ON, ON MARKETING AND BRANDING? UM, YOU HAVE GOT THIS, THIS RETAIL FLYER OR KIND OF OVERALL FLYER, BUT, UH, WE'RE WORKING ON SOME, WE DID SOME STUFF FOR SPORTS TOURISM, WE'RE WORKING ON SOME STUFF FOR, UH, HEALTHCARE IN THE NEXT WEEK OR SO.
UM, ANYTHING ELSE RELATED TO MARKETING OR BRANDING THAT YOU GUYS ARE DOING OR, OR FEEL LIKE YOU SHOULD BE DOING AND AREN'T DOING? ANY COMMENTS ON THAT? WHERE'S THE VIDEO THAT WE DID? WHO, WHO CAN ACCESS IT? HEADSET.
CAN, I MEAN, IS THAT PART YEAH, YEAH, YEAH.
MEAN PART OF THAT, ABOUT PROMOTING THAT, OR AT LEAST YEAH.
SEEING HOW MANY PEOPLE VIEW IT OR SOMETHING.
I BELIEVE SHE'S GONNA SET IT UP ON OUR NEW WEBSITE WHEN WE GET THE REDESIGN FINISHED, IT WILL BE ABLE TO BE TRACKED FOR HOW MANY PEOPLE HAVE LOGGED ON TO WATCH IT.
I THINK SHE WAS CHECKING TO SEE IF THE SERVICE WE HAVE NOW WILL SHOW HOW MANY CLICKS IT'S HAD.
BUT WE CAN DEFINITELY PUT THAT IN THE FUTURE.
SO WE'VE GOT THE, THE NUMBER OF WEBSITE VISITS.
SO MAYBE UNDERNEATH THAT WE'D HAVE NUMBER OF VIDEO VIEWS AND THEN MAYBE THE DOWNLOADS OF THE FLYER.
ON THE REPORT YOU HAVE NOW THAT I GIVE YOU, EACH MONTH I SHOW YOU THE TOP PAGES ABOUT THE TOP FIVE AND HOW MANY VISITS THERE ARE.
SO YOU CAN KINDA LOOK BACK AT THOSE AND SEE WHERE WE'VE BEEN.
UM, AND THEN IF THERE'S, YOU KNOW, A, A CAMPAIGN WE PUT OUT, WE CAN WATCH TO SEE IF IT INCREASES OR SET SOME GOALS FOR THAT.
ARE THERE MORE THINGS THAT THIS NEW WEBSITE WILL TRACK? THE OTHER ONE DOESN'T, AS FAR AS MARKETING EFFECTIVENESS, YOU THINK? UM, SHE, SHE'LL HAVE A LITTLE BETTER TRACKING SYSTEM.
AND THAT'S SOMETHING WHEN WE DO THE TEST, WHEN WE, ONCE WE GET THE REDESIGN BACK, WE CAN GIVE HER FEEDBACK ON, OKAY, WE WANNA TRACK THIS.
AND SHE CAN SEE ABOUT SETTING THAT UP.
SO THE, IT'S A NEW, UM, SOFTWARE SERVER.
OR NOT SOFTWARE, BUT, UH, LIKE A NEW SERVER HOST.
SO, UM, BUT SHE AND I HAVE TALKED ABOUT BEING ABLE TO TRACK MORE CLEARLY SOME OF THOSE THINGS.
SO Y'ALL CAN DEFINITELY GIVE INPUT ON WHAT WE SHOULD BE TRACKING BASED ON SOME OF THE MARKETING EFFORTS WE'VE BEEN DOING.
AND Y'ALL DID, YOU DID THE AERIAL MAP CORRECT.
I'M JUST TRYING TO THINK OF ANY OTHER MARKETING STUFF THAT WE MAY OR MAY NOT BE AWARE OF THAT YOU'RE DOING.
UM, WE DID THE SITE SELECTION PAGE THAT'S UP AND GOING NOW.
UM, WE ALSO, WE DID THE VIDEO.
WE'VE GOT OF COURSE, OUR SOCIAL MEDIA.
UM, THERE ARE WAYS WE CAN LOOK BACK AND SEE SOME CORRELATION BETWEEN SOMETHING WE POSTED ON SOCIAL MEDIA THAT MAY GET THEM BACK TO OUR WEBSITE, LIKE BUSINESS DIRECTORY.
UM, WE CAN KINDA LOOK BACK AND SEE, OKAY, DID IT GO UP AFTER WE POSTED THIS ON SOCIAL MEDIA? UM, AND THEN WE HAVE DONE THE FLYERS, THE RACK CARDS, WE'VE UPDATED THOSE.
SO WE'VE, WE'VE ACTUALLY, UH, FROM A BASIC, FROM OUR BASIC MARKETING STANDPOINT, WE SHORED A LOT OF THINGS UP RIGHT BEFORE ICSC.
AND THEN, LIKE I SAID, WE JUST GAVE Y'ALL ALL THE UPDATED, UM, MAP AND, AND STATISTICS FOR THE, UH, PRIMARY TRADE AREA WITH ALL THE ESRI UPDATES IS THE, SO OTHER THAN PROBABLY OTHER THAN UPDATING AERIAL MAP, YOU KNOW, MAYBE ONCE A YEAR, THE REST OF THIS STUFF IS ONGOING AND WE JUST WANNA MAKE SURE MM-HMM
WE'RE TRACKING IT, IT STAYS UPDATING AND IF YOU'RE GONNA
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HAVE A WEBSITE THAT THERE'S MESSAGING ON THAT IS CURRENT, SO MM-HMMI THINK THIS IS PROBABLY SUFFICIENT.
OUR NEXT BIGGEST GOAL IS THE WEBSITE REDESIGN, WHICH I DO NEED, IF ANY OF YOU, I'VE HEARD FROM ONE PERSON ON THE TYPES OF PAGE, LIKE OTHER WEBSITES THEY'VE LIKED THE DESIGN ON, IF YOU'LL PLEASE SEND ME THOSE LINKS, I CAN GET THOSE TO HER AND SHE CAN START.
WHEN DO YOU PLAN ON LAUNCHING THAT? DO YOU THINK IT'S, WE WANT TO GET IT UPDATED AND DONE BY THE END OF SEPTEMBER? WE WANNA HAVE IT READY IN OCTOBER, BUT, UM, THEY'LL BE ABLE TO GIVE FEEDBACK ON A TEST SITE.
SO THAT'S WHAT I WAS HOPING TO HAVE READY BY MID TO LATE SEPTEMBER, SO THEY CAN GIVE THEIR FEEDBACK.
UH, ANOTHER WAS NUMBER OF EVENTS HOSTED.
MOST OF YOU WERE AT THE SITE TOUR.
THAT WAS, WHAT WAS THAT BACK IN MAY? MM-HMM
I HAD GREAT FEEDBACK FROM THAT.
AND THE NUMBER OF EVENTS HOSTED, YOU KNOW, CHRISTINE GOES TO ICSC, UM, AND I BELIEVE SOME OF YOU GUYS GO TO SOME, I MEAN, YOU GUYS ALL, THERE WERE A FEW OF YOU, TIM, YOU WERE AT ICSC? UH, NO, BUT I'M COMING ANYWHERE, RIGHT? NO, TEXAS.
SO THEN MOVING ON TO, UH, TO GOAL TWO, UNLESS SOMEBODY ELSE HAS DISCUSSION ITEMS ON BUCKET NUMBER ONE, BUT, UM, BUSINESS RETENTION PROGRAM.
SO DEVELOPING A, WHAT'S THAT? I HAD A COMMENT.
REGIONAL COMPETITIVE, WHICH, UH, WERE WE AT? NUMBER ONE? MM-HMM
THE CHAMBER WOULD LIKE TO PARTNER WITH THE MD TO EXPAND THE CURRENT MAPS THAT WE HAVE.
WHAT THEY'RE LOOKING AT IS EXPANDING IT TO THE 7 6 2 2 7 AREA CODE AND ADD, UH, ADD ADVERTISEMENTS TO THE MAP SO THAT LOCAL BUSINESSES CAN PURCHASE THOSE AND THEN PUSH THAT OUT TO PEOPLE WHEN THEY ASK FOR INFORMATION ABOUT OFFERS SO THAT YOU SEE THAT THERE'S MORE BUSINESSES.
AND WHEN THEY WERE LOOKING AT IT AS AN OPPORTUNITY TO EXPAND BEYOND JUST OUR ETJ, THAT WE MIGHT ATTRACT THE BUSINESS TO COME INTO OUR AREA IF WE'RE IN THAT PARTNERSHIP.
SO JUST TO, FOR THAT PART, FOR THE REGIONAL, YEAH.
AND HOW FAR DOES 7, 6 2, 2 7 GO DOWN SOUTH
WE HAVE A LITTLE BIT OF, UH, SOLINA ALL CROSSROADS, ALL KRUGER.
WE HAVE, THERE'S A LOT GOING ON IN THAT AREA.
I THINK IF WE EXPAND THAT A HUNDRED PERCENT, EMBRACE THEM, THAT EVEN GETS THEM MORE.
AND THAT KIND OF GOES UP FOR OBJECTIVE FOUR IS WHAT SHE WAS JUST SHOWING TOO.
RESEARCH AND DEVELOP AN INCENTIVE POLICY FOR TARGETED INDUSTRIES.
I MEAN, I THINK THAT ALL KIND OF GOES HAND IN HAND.
AND I WAS GONNA SAY SOMETHING, I'M GOING TO HIT IT LATER ON, BUT, UM, THAT WAS ONE THING THAT CHRISTINE BROUGHT UP, IS INCENTIVE POLICY THAT SHOULD PROBABLY BE TALKED ABOUT.
SO WOULD THE MAP GO UNDER OUR MARKETING OR, UM, UH, IT'S PROBABLY A PARTNER ON MAP BUSINESS EXPANSION.
UM, I THINK THAT WAS FOUR OR THREE.
SO YOU SAID YOU'LL TOUCH ON OBJECTIVE FOUR A LITTLE BIT LATER THEN? MM-HMM
SO THEN THIS IS, UH, SO THE BUSINESS RETENTION PROGRAM IS WHAT WE TALKED ABOUT DOING, UM, KIND OF A REGULAR DISCUSSION WITH LOCAL BUSINESSES, SEEING IF THERE'S ANYTHING THAT THE CITY OR THE MDD CAN DO TO, UM, YOU KNOW, FACILITATE GROWTH.
UM, AND THEN ALSO LOOKING AT BUSINESSES THAT MAY BE AT RISK OF, UM, CONTRACTION MM-HMM
UM, AND THEN, YOU KNOW, LOOKING AT MAYBE SOME POTENTIAL INTERVENTIONS THAT THE CITY COULD DO OR THE MDD COULD DO THAT TO PREVENT SOME OF THAT.
I DON'T THINK THERE'S BEEN A WHOLE LOT ON THIS GOAL.
IS THAT CORRECT, CHRISTINE? WELL, WHICH HAS BEEN DONE, UH, WELL, ONE THING THAT WE DID LAST YEAR, AND WE'LL DO AGAIN, IS MM-HMM
SO THAT'S ALSO KIND OF AN EDUCATION AS WELL.
BUSINESS RETENTION AND EDUCATION.
BUT THAT'S, AGAIN, PART OF OUR PARTNERSHIPS WITH THE CHAMBER.
UM, BUT EVERY YEAR WE'LL START, WE'LL BE DOING THAT AS A WAY TO EDUCATE ENTREPRENEURS AND, UM, HELP THEM, YOU KNOW, WHERE WE SEE THERE MIGHT BE DEFICIENCIES IN SOME OF OUR, UM, BUSINESS KNOWLEDGE OR, UH, JUST OPPORTUNITIES FOR BUSINESSES WHERE THEY MAY NOT BE
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AWARE THEY HAVE, YOU KNOW, RESOURCES AVAILABLE TO THEM.WE'RE TRYING TO BRING THAT OUT TO THEM IN THESE BUSINESS RESOURCE FAIRS.
AND THEN THE OTHER ONE IS I MAKE, UH, I, I'M DOING THE SOCIAL MEDIA POSTS FOR A LOT OF OUR, UH, BUSINESS ANNIVERSARIES LONGER.
YOU KNOW, MAYBE SOME LONGER RUNNING LOCAL BUSINESSES.
I'VE BEEN DOING THOSE, UM, TO HELP JUST CREATE AWARENESS OF OUR LOCAL BUSINESS, UH, ENVIRONMENT.
AND, AND ALSO, UH, THE GRANTS ARE ANOTHER WAY WE'VE BEEN, I THINK, ABLE TO HELP SOME OF OUR EXISTING BUSINESSES.
WE'RE GETTING MORE INTEREST IN QUESTIONS ABOUT THE GRANTS.
WHERE WOULD THE BUSINESS ACCELERATOR PROGRAM FIT IN ALL THAT? WHAT, WHAT BUCKET SHOULD WE THINK ABOUT THAT? IT'S KIND OF A, THAT WOULD BE MORE OF A BUSINESS ATTRACTION STRATEGY.
UM, THE IDEA OF THE ACCELERATOR IS TO GET THAT BUSINESS THAT'S MAYBE AT A HOME-BASED BUSINESS RIGHT NOW, OR THEY'RE JUST STARTING, THEY WANT IT, THEY'RE AN INDUSTRY THAT'S INTERESTED IN DOING SOMETHING IN THIS AREA.
THEY WANT TO EXPAND, UM, START A BUSINESS HERE.
SO I WOULD THINK THAT MIGHT BE MORE BUSINESS ATTRACTION.
THIS MAY BE, 'CAUSE I MEAN, I DON'T SEE YOU HAVING THE RESOURCES TO START TO, YOU KNOW, INTERVIEW AND, UH, PUT ALL THIS DATABASE TOGETHER, BUT THIS MIGHT BE SOMETHING GOOD FOR AN INTERN, UM, OR MAYBE SOME, YOU KNOW, STUDENT THAT'S WORKING THAT WANTS SOME EXPERIENCE AND START BUILDING A BUSINESS LIST.
I WOULDN'T NECESSARILY HAVE THEM ENGAGE WITH THE BUSINESSES, BUT JUST GATHERING THE LIST AND THEN YOU CAN START TO MAYBE FIGURING OUT, HEY, I'M GONNA VISIT WITH THESE 20, YOU KNOW, OVER THE COURSE OF THE NEXT 12 MONTHS, AND THIS IS THE TOP ONE I WANT TO VISIT WITH.
THINK YOU AGREE WITH THAT COACH.
WE COULD BUILD THAT STRUCTURE.
UM, BUT THAT WOULD BE, I WOULD PROBABLY OUTSOURCE BUILDING THE LIST.
AND THEN PROBABLY THAT'S SOMETHING TO PRIORITIZE.
AND A LOT OF THAT LIST CAN START WITH THE CHAMBER, RIGHT? MM-HMM.
I HAVE A LIST THAT I'VE BEEN BUILDING, UM, IN THE LAST TWO YEARS.
AND SO THAT'S THE LIST WE USED FOR OUR BUSINESS RESOURCE FAIR TO ATTRACT PEOPLE TO COME TO PUSH IT OUT.
UM, AND SO IT IS IN LINE WITH THE CHAMBER'S LIST.
OF COURSE, THERE'S A LOT OF CHAMBER MEMBERS THAT AREN'T IN OUR MDD AREA, SO THEY FALL UNDER CROSSROADS OR SOMEWHERE ELSE, BUT, BUT LIKE, AND SO, YEAH, I GUESS WE, IT'S PROCESS.
BUT AS, AS YOU START TO BUILD THAT LIST, AND THEN THERE MAY BE EVENTS AND SOME, ONCE YOU HAVE THE LIST, THEN YOU CAN LEVERAGE THAT.
I MEAN, YOU CAN MARKET TO IT, YOU CAN INTERVIEW THEM AND YOU CAN DO AN ANNUAL BUSINESS APPRECIATION, SOMETHING OR OTHER.
SO THERE'S THINGS THAT YOU CAN DO WITH THIS.
I'M GONNA SAY THAT'S PRO, PROBABLY ONE THAT WE'RE JUST GONNA LEAN INTO.
AND IT'S NOT NECESSARILY A 2025 FOCUS, BUT THERE'S SOME THINGS THAT WE COULD PROBABLY OUTLINE THAT WOULD BE FUTURE TO-DOS THAT WOULD BE IDEA IF YOU HAD SOME SUPPORT STAFF TO DO THAT.
TIM, WHEN YOU SAY BUSINESS ACCELERATOR, ARE YOU TALKING ABOUT, UM, THE POTENTIAL MDD PROPERTY, UM, KIND OF INCUBATOR SPACE KIND OF IDEA? NO, THIS WAS JUST A PROGRAM WE JUST ADOPTED FOR THIS COMING YEAR.
IT'S AN ACTUAL PROGRAM WHERE THERE'S A TEACHER AND THERE'S SPEAKERS EVERY WEEK.
KIND OF LIKE WHAT FRISCO DOES, WHAT MCKINNEY DOES IN DALLAS.
AND THE GOAL WOULD BE, EVENTUALLY OUT OF THAT ACCELERATOR WOULD COME OPPORTUNITIES IF BUSINESSES WERE READY THAT WE COULD POSSIBLY HAVE AN INCUBATOR MM-HMM
BECAUSE RIGHT NOW WE DON'T HAVE A PLACE FOR THEM TO GO, BUT THAT COULD BE A SECOND PHASE.
'CAUSE IT WOULD IN THEORY BE EIGHT TO 10 BUSINESSES.
UM, AND THEN MEASURABLES FOR THIS ONE WOULD BE, YOU KNOW, PROSPECTS, UM, THAT YOU GUYS ARE REACHING OUT TO OR CHRISTINE'S REACHING OUT TO.
UM, AND THEN SHE'S, YOU KNOW, RECORDING INBOUND, UM, YOU KNOW, REQUEST FOR INFORMATION OR BROKER DEVELOPER VISITS, WHICH I KNOW YOU DO A WHOLE LOT OF.
SO ANY ADDITIONAL THINGS THAT YOU GUYS WOULD WANNA MEASURE UNDER THIS GOAL? I, I THINK WE BUILT, I THINK WE BUILT THIS PROGRAM AND THEN MEASURE IT ONCE THE PROGRAM'S BUILT, BECAUSE IT DOESN'T, I DON'T THINK THIS IS ONE THAT, I MEAN, IT'S IMPORTANT, BUT IT'S NOT MM-HMM
AS IMPORTANT AS SOME OF THE OTHER STUFF THAT'S GOING ON.
IS THERE LIKE A CENTRALIZED SOFTWARE THAT CHRISTINE'S ABLE TO USE FOR ALL OF THE TRACKING OF ALL THESE DIFFERENT YEAH.
I MEAN, IS TODAY AS SMALL AS YOU ARE, YOU COULD PROBABLY MANAGE MOST OF THE STUFF IN, IN AN EXCEL.
I'M NOT SURE IF THERE WERE SOFTWARE THAT EXISTED FOR THAT COM, WHICH IS PROBABLY THE EXPENSIVE.
IT'S EXPENSIVE AND VERY ROBUST.
AND THEN OBVIOUSLY THERE'S A LOT YOU COULD DO WITH THAT IF YOU HAD ONE
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SEAT, YOU KNOW, ONE NON, NOT TOO BAD, BUT, UM, DID WE GET A NONPROFIT SEAT?LIKE YOU SPEND SO MUCH TIME TRACKING ALL OF THESE KPIS ALL OVER THE PLACE WHERE YOU'RE SPENDING MORE TIME TRACKING I THAN, YEAH.
I HAVE ONE EXCEL SPREADSHEET FOR ALL THE VISITS I DO, AND I HAVE NOTES ON THERE.
UM, SO JUST SOME OF IT IS JUST SITTING DOWN AND JUST SORTING THROUGH SOME THINGS.
BUT I'VE, I'VE ASKED AROUND TO SOME OTHER M DDS AND EDCS OUR SIZE THAT ARE IN OUR AREA.
A LOT OF THEM JUST USE EXCEL OR HUBSPOT OR THEY'RE JUST, OR THEY HAVE AN INTERNAL PROGRAM THROUGH THEIR ORGANIZATION.
BUT, UM, THERE ARE A LOT OF THEM OUT THERE THAT ARE FOR ED, BUT I THINK IT'S FOR CITIES THAT MIGHT HAVE A LOT BIGGER EMPLOYER CENTERS, EMPLOYERS AND, AND BUSINESSES.
BUT, UM, CERTAINLY THAT DATABASE IS THERE.
IT'S JUST, YOU KNOW, HUB SPOT WOULD BE ANOTHER GOOD ONE.
BUT I THINK IN THIS CASE WHERE YOU ARE IN YOUR EVOLUTION, JUST DOING IT IN EXCEL.
AND THEN OBVIOUSLY IF SHE'S KEEPING NOTES THAT, YOU KNOW, BOB JONES STOPPED BY AND THESE ARE SOME OF THE ISSUES, THEN IT'S IN THE SPREADSHEET AND IT'S DATED, THEN YOU CAN GO AT LEAST FIGURE OUT HOW TO BUILD METRICS AROUND.
SO, CHRISTINE, FOR YOUR, UM, ESSENTIALLY YOUR BUSINESS DATABASE AND CONTACTS AND EVERYTHING, THAT'S EXCEL RIGHT NOW AS WELL FOR COMMUNICATIONS AND EVERYTHING? YES.
I HAVE A COUPLE DIFFERENT DATABASES, BUT IT'S JUST, THAT'S A TOUGH DEPLOYMENT FOR DIFFERENT COMMUNICATION CHANNELS AND STRATEGIES JUST PULLING FROM EXCEL.
SO I WOULD SUPPORT ANY TYPE OF TECHNOLOGY THAT WOULD HELP YOU DO EXCEL FORCE OR SOMETHING, STREAMLINE THE COMMUNICATION OUT FOR BUSINESS RETENTION, BECAUSE THAT'S A WHOLE SEPARATE STRATEGY.
SOMETHING OUTBOUND, MAILCHIMP.
WE, WE DON'T HAVE AN OUTBOUND, WE DON'T HAVE LIKE CONSTANT CONTACT OR MAILCHIMP RIGHT NOW, BUT ONCE WE GET THE NEW WEBSITE FINISHED, I WAS THINKING WE SHOULD HAVE SOME SORT OF AN, A NEWSLETTER THAT I CAN USE AND I WOULD USE EITHER A MAILCHIMP OR CONSTANT CONTACT LIKE THE CHAMBER DOES, UM, TO BE ABLE TO SEND OUT SOME REGULAR COMMUNICATIONS.
BUT YOU COULD DO THE YEAH, OKAY.
HOW COMMUNICATION SOFTWARE WOULD YEAH.
I MEAN, YOU CAN, WE DO KNOW ACCOUNTING THROUGH IT.
WE DO PROJECT MANAGEMENT, WE DO EVERYTHING LIKE NEWSLETTER REPORTING COMPONENT AND STUFF.
I MEAN, IT'S, YEAH, IT'S A CRM.
SO I MEAN, IT'S LIKE, IT YEAH.
I THINK THAT WOULD BE A GOOD IDEA.
THAT WAY IT'S ALL MONITORED AND THEN IF SOMETHING WERE TO EVER HAPPEN, IT'S THERE.
AND IT'S NOT IN AN EXCEL DOCUMENT ON THIS, THIS, AND THIS AND THIS.
ESPECIALLY IF YOU, YOU'RE ADDING SOMEBODY TO YOUR ORGANIZATION MM-HMM
AND JUST GET ANOTHER SEAT AND HAVE ACCESS TO, TO ALL THAT STUFF.
SO, SO WE GET INTO TALKING ABOUT, UM, YOU KNOW, ATTRACTING NEW BUSINESSES, UM, GOING AFTER SOME OF THE, THE TARGET INDUSTRIES.
UM, SOME OF THAT'S KIND OF HAPPENED NATURALLY THAT, UH, HEALTHCARE WAS ONE OF THOSE THAT WE IDENTIFIED.
AND, AND, UM, YOU GUYS ARE WORKING ON SOME OF THAT RIGHT NOW.
BUT, UM, YOU KNOW, LOOKING AT WHAT'S THE DEMAND, DEMAND FOR HEALTHCARE? WHERE ARE THE SITES THAT, UM, YOU KNOW, HEALTHCARE USES COULD GO, HOW DO YOU MARKET, UM, TO THESE GROUPS? UM, AND SIMILARLY TO, UM, YOU KNOW, ONCE YOU GET INTO SPORTS TOURISM AND HOSPITALITY, UM, YOU KNOW, WHAT, WHAT BRANDS ARE AVAILABLE, WHAT ARE THEY LOOKING FOR? WHAT, WHAT FACTORS ARE DRIVING THEIR DECISION MAKING? UM, AND I, I GUESS THAT'S, I MEAN, ME, I DON'T KNOW, BUT HOW DO YOU GO ABOUT, I GUESS YOU DO A FEASIBILITY STUDY FOR HEALTHCARE.
IS THAT HOW YOU GO ABOUT, LIKE, FIGURING OUT WHAT YOU NEED FOR YOUR AREA? YOU COULD, UM, I HAD SUGGESTED MEDCOR THE OTHER DAY TO CHRISTINE, ABOUT 5% ABOUT ANALYTICS.
SO SINCE HEALTHCARE IS, UM, IT'S ALL ABOUT BILLING AND KIND OF DISCHARGE DATA, UM, A GROUP WE USED TO OFFICE WITH AND DID A LOT OF WORK WITH BACK IN THE DAY, UM, THEY BUILT A PLATFORM TO, UM, KIND OF IDENTIFY WHERE THE MARKET IS FOR, YOU KNOW, CERTAIN TYPES OF, UM, YOU KNOW, HEALTHCARE, LIKE VERY NICHEY, UM, HEALTHCARE USES.
AND, UM, THAT WAS ONE I MENTIONED TO CHRISTINA THE OTHER DAY THAT THEY MAY BE A GOOD RESOURCE FOR THAT.
UM, YOU KNOW, LOOKING AT, UM, YOU KNOW, WHAT, WHERE ARE THE GAPS THAT, THAT MAY BE FILLED BY AUBREY, UM, BETWEEN DENTON AND, AND ALL THE STUFF TO THE EAST, UH, WHAT'S MISSING OUT HERE? WHICH A LOT OF IT'S MISSING.
BUT, UM, YOU KNOW, WHAT, WHAT COULD AUBREY ACTUALLY CAPTURE? SO, YEAH, WHAT, WHAT I SUCCESSFUL ABOUT MEDCOR, THEY ACTUALLY DEVELOPED THE TECHNOLOGY FOR INTERNAL PURPOSES, JUST FOR STRATEGIC ACQUISITIONS AND DEVELOPMENT.
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WE WORKED WITH 'EM, WE WERE SORT OF IN THIS PUBLIC OUT OUTWARD FACE, AND WE ENDED UP CREATING A PROGRAM THAT WE COULD USE THEIR DATA AND MAKE IT MORE MARKETABLE.UM, BUT IT'S NOT SOMETHING THAT THEY'RE NECESSARILY OUT DEVELOPING PROGRAM AROUND.
AND SO THEY'VE GOT AN OUTWARD FACING KIND OF PIECE THAT, AND I CAN COLLEYVILLE, THERE'S TWO OR THREE PIECES THAT WE DONE.
I CAN JUST SHOW YOU SOME EXAMPLES.
BUT THEY DO A GOOD JOB OF TELLING YOU WHERE BED DEMAND'S COMING FROM BASED ON YOUR GROWTH RATE, ALL THE SPECIALTIES THAT ARE MISSING.
AND IT WOULD HELP YOU KIND OF FOCUS YOUR EFFORTS.
'CAUSE WHEN YOU SAY, HEY, WE NEED MORE MEDICAL, THAT GETS VERY BROAD, VERY QUICK.
AND SO THIS, THIS MIGHT HELP YOU KIND OF NARROW OUR WHAT TYPE OF MEDICAL AND, AND YOU KNOW, WHO PLAYERS IN YOUR SPACE.
YOU KNOW, I KNOW THERE'S BEEN TALKING TO SOME OF THE MAJOR HEALTHCARE PROVIDERS AND CERTAINLY TALKING WITH THE TOP OF THE UMBRELLAS AND LETTING THEM FIGURE IT OUT AND WORKING BACKWARDS IS EFFECTIVE TOO.
UH, THOSE WOULD BE TWO GOOD OPTIONS IS WHAT'S MISSING.
AND THEN MAYBE YOU'RE MARRYING UP SOME OF THAT DATA WITH THE VOID AND HELPING YOU BUILD THAT VALUE PROPOSITION WOULD BE PROBABLY HELPFUL.
AND IT'S NOT, AGAIN, YOU KNOW, WHEN YOU GET INTO DESTINATION TOURISM, THAT STUFF GETS VERY EXPENSIVE AND VERY SPECIFIC, VERY QUICK.
THIS IS SOMETHING THAT PROBABLY WOULDN'T BE THAT EXPENSIVE.
AND THAT COULD, COULD THAT BE KIND OF Q AND A DRIVEN? YOU KNOW, LIKE ALMOST LIKE A BRAINSTORM LIST OF QUESTIONS.
LIKE, YOU KNOW, THERE ARE DIFFERENT SEGMENTS.
YOU COULD HAVE THE HOSPITAL SEGMENT, OBVIOUSLY, BUT THEN YOU ALSO HAVE MEDICAL OFFICE, AND THEN YOU HAVE INDIVIDUAL DENTAL OFFICER MM-HMM
I MEAN, COULD YOU, COULD YOU SAY, HERE ARE THE FOUR BIGGEST, MOST COMMON THINGS AND THEN HAVE IT, OR IS IT THEY GIVE US THE INFORMATION WE DECIDE THERE'S VERY STATISTICAL, THEY'RE GONNA SAY THAT, YOU KNOW, YOU NEED, YOU KNOW, YOU HAVE ROOM FOR THREE PRIMARY CARE PHYSICIANS.
BASED ON THE SIZE OF YOUR MARKET AND THE NUMBER OF BIRTHS AND THE ANOMALIES AND YEAH.
DISCHARGE, THEY, THEY'RE GONNA BE VERY STATISTICAL AND TELL YOU EXACTLY, THESE ARE ALL THE SPECIALTY YOU NEED.
YOU KNOW, PROBABLY, UH, COSMETIC SURGERY WOULD BE FAIRLY LOW HERE.
NOT THAT YOU WOULDN'T HAVE A NEED, BUT YOU'RE NOT GONNA DRIVE MM-HMM
NECESSARILY SPECIALTY FOR IT, PRIMARY CARE AND OB AND SOME OF THE OTHER DENTISTRY, SOME OF THOSE OTHER THINGS MAY SPIKE REALLY HIGH.
SO, UM, WE, WE HAD A VISIT RECENTLY, AND SOME OF THAT DISCUSSION WAS HOW, HOW HEALTHCARE LOOKS AT A CITY OR AN AREA TO START.
AND THEY'LL ESTABLISH THAT PHYSICIAN'S OFFICE AND FACILITY FIRST.
AND THEN FROM THERE, WHEN THE GROWTH HAPPENS AND THINGS, AND THEY HAVE NUMBERS THEY PROJECT AND THAT THEY NEED, UM, MUCH LIKE ANY OTHER PLACE LOOKS FOR SO MANY ROOFTOPS BEFORE THEY'RE GONNA BUILD A, A RETAIL STORE OR A RESTAURANT THERE.
UM, THERE ARE SOME CHANGES THAT MAY BE COMING, UH, WITH, WITH HEALTHCARE AND INSURANCE THAT COULD DRIVE SOME DECISIONS OR SLOW DOWN SOME DECISIONS.
BUT THOSE ARE THINGS THAT, AGAIN, THAT'S OUT OF OUR CONTROL.
WE WON'T KNOW UNTIL SOME OF THOSE CHANGES HAPPEN, BUT IF THEY HAPPEN.
SO, UM, I THINK THAT, UM, WE, WE'VE HAD SOME CONVERSATIONS CREATING AWARENESS OF AUBREY'S GROWTH AND HOW MANY HOUSETOPS HERE HAS BEEN THE, WHAT I THINK IS CRITICAL RIGHT NOW, BECAUSE THEY'RE NOT AWARE.
SOME OF THEM, SOME OF THEM ARE, BUT SOME OF THEM HAVEN'T BEEN UP HERE AND SEEN IT.
SO, UM, JUST SO Y'ALL KNOW, WE, I'M INVITING, TRYING TO GET SOME HERE TO DO JUST SOME PERSONAL TOURS AND SHOW THEM JUST THE GROWTH LIKE WE'VE DONE BEFORE.
SO I THINK THAT'S GONNA BE, UM, AWARENESS BUILDING IS THE FIRST STEP.
AND WE'RE THERE, WE'RE KIND OF DOING THAT NOW, BUT JUST BASED ON SOME OF THE FEEDBACK WE'VE BEEN GIVEN, WE'LL HAVE TO START OUT, YOU KNOW, AT A PHYSICIAN LEVEL AND GO FROM THERE.
BUT I DO THINK THEY KNOW, THEY KNOW IT'S NEEDED AND IT'S COMING.
SO, BUT DID HOSPITALITY, DID Y'ALL WANT TO, IS THAT ON HERE? IS THAT THE NEXT YEAH, WE, THAT WAS ANOTHER INDUSTRY WE'VE TALKED ABOUT FOR FEASIBILITY.
UM, SO YEAH, LIKE YOU SAID, HOSPITALITY IS, UM, IS ONE.
I KNOW YOU'RE WORKING ON TO SOME DEGREE, SOME, SOME WEDDING VENUE DATA THAT MIGHT BE INTERESTING OR MIGHT BE GOOD TO HAVE.
I KNOW YOU HAVEN'T HAD A WHOLE LOT OF YEAH.
RESPONSE, BUT I JUST NEED TO GO KNOCK ON DOORS.
UM, THAT WOULD BE OBVIOUS FIRST STEP.
IT'S, IT'S, IT'S WAY MORE THAN YOU THINK IT WOULD BE.
I MEAN, BELLA, CALI, HOW MANY EVENTS HE PUTS ON A YEAR.
UM, AND, YOU KNOW, COLLECTING, YOU KNOW, VISITOR INFORMATION FROM, UM, YOU KNOW, MAYBE ONE DAY WHEN YOU HAVE A HOTEL, UH, YOUR SHORT TERM RENTALS, UM, THAT YOU DO HAVE NOW ALREADY MM-HMM
UM, WOULD PLAY A PART IN THAT STORY.
WE ARE STARTING, THE CITY IS STARTING TO GATHER SOME MORE INFORMATION ON SHORT-TERM RENTALS.
[00:30:01]
A BASIC FEASIBILITY STUDY MIGHT HELP US GET SOME MORE INFORMATION THAT'S A LITTLE DEEPER THAN, THAN SOME OF THE STATISTICS FROM THE INDIVIDUAL PLACES.I, I KNOW CHARLES HAS, UM, WE'VE TALKED ABOUT THAT AS A NEED, UH, TO DO ONE.
UH, IT HELPS TO HAVE THE INFORMATION.
IF YOU'RE TRYING TO ATTRACT SOMEONE, THEY, THEY'LL COME IN, IF THEY'RE SERIOUS, THEY'RE GONNA COME IN AND DO A MUCH BIGGER ONE THEMSELVES.
THEY'RE GONNA LOOK FOR WHAT THEY'RE LOOKING FOR, BUT AT LEAST TO HAVE SOME OF THAT STATISTICAL AND DATA INFORMATION, BECAUSE THE BIGGEST QUESTION THEY'RE GONNA HAVE IS WHAT'S, WHAT DID THAT WHERE, WHERE, UH, WHAT'S GONNA ATTRACT THEM IN THE MIDDLE OF THE WEEK? UM, YOU KNOW, WHAT, WHAT'S THEIR LIKELIHOOD OF BEING ABLE TO FILL ROOMS IN THE MIDDLE OF THE WEEK? UM, THEY KNOW A WEEKEND'S GONNA SELL, BUT THAT'S GONNA BE SOMETHING THAT A FEASIBILITY STUDY MIGHT SHOW THAT WE MAY NOT GET OTHERWISE.
I THINK A LOT OF THAT, I MEAN, WE'RE SEEING IT.
WE HAVE SEVERAL IN OUR NEIGHBORHOOD AND IT'S, UM, CONSTRUCTION WORKERS MM-HMM
I MEAN, SO I THINK THAT'S WHAT THEY'VE GOTTA ALSO LOOK AT.
THEY'RE GONNA CONSTANTLY, WE'RE CONSTANTLY BUILDING.
IT'S, THEY'RE ALWAYS FULL CONSTRUCTION WORKERS, WHICH IS AWESOME.
I THINK THE QUESTION ON THE HOSPITALITY SIDE, AND, UM, WE'RE NOT HOSPITALITY EXPERTS.
WE'VE WORKED ON A LOT OF PROJECTS AND INCLUDED HOSPITALITY, AND WE'VE DEFINITELY COORDINATED A LOT OF IT.
UM, I THINK JUST UNDERSTANDING WHAT THE SCALE OF WHAT WE NEED AND WHAT BRANDS WOULD MAKE SENSE.
UM, THIS IS ONE THAT A LOT OF TIMES YOU'LL GET, UH, A RELATIONSHIP WITH A, A DEVELOPER.
AN OPERATOR, AND A LOT OF TIMES THEY'LL WANT CBRE OR A-A-H-B-S STUDY.
UM, AND THEN YOU HAVING A STUDY IN PLACE IS HELPFUL.
BUT, YOU KNOW, Y'ALL MAY END UP UPDATING OR, OR PARTICIPATING IN THE COST OF A NEW STUDY ONCE YOU HAVE A HOTEL OPERATOR.
I THINK, YOU KNOW, HAVING, YOU KNOW, SDR DATA TRACKING YOUR VISITOR DEMANDS AND MAYBE TAKING THAT TO AN OPERATOR AND A DEVELOPER OF A BRAND THAT YOU GUYS FEEL LIKE IS APPROPRIATE, OR IH WHATEVER, WHATEVER MAKES SENSE FOR Y'ALL, OR FINDING A BOUTIQUE DEVELOPER, UM, YOU KNOW, A SMALL BOUTIQUE PROJECT IN ARLINGTON MAY NOT BE ENOUGH ROOM BEFORE WE DO, BUT IT'S CUTE AND SCALE, YOU KNOW, IT'S A GOOD SCALE THAT MIGHT BE A GOOD FIT FOR, YOU KNOW, PROJECT IN DOWNTOWN THEN THAT MAY BE AN OPPORTUNITY TO, TO PARTNER WITH THE STUDY AT THAT POINT IN TIME OF THE DEVELOPER ONCE YOU IDENTIFI.
AND THAT'S, THAT'S JUST A QUESTION.
SO, YEAH, AND THE GOOD THING IS THAT KINDA THE FIRST PASS IS LOOKING AT HOTEL RECEIPTS AND THEN ALL THAT STUFF IS AVAILABLE FROM THE COMPTROLLER MM-HMM
SO, AND I KNOW THERE'S NOT, UM, YOU KNOW, YOU HAVE TO GO FARTHER SOUTH AND FARTHER EAST TO, TO GET TO SOME OF THOSE HOTELS RIGHT NOW.
BUT AT LEAST IT KIND OF GIVES YOU AN IDEA HEADING OUT THIS WAY.
UM, YOU KNOW WHAT SOME OF THOSE, UM, YOU KNOW, ROOM NIGHTS WOULD COST AND WHAT THEIR REP BAR IS, UM, YOU KNOW, ANNUALLY.
BUT A GOOD STUDY WOULD TELL YOU HOW MANY, YOU KNOW, BED YOU CAN SUPPORT WHAT THE A R YOU'RE GONNA GET FROM ALL THESE VENUE.
SO, AND YOU THINK FOR 15 GRAND WE COULD GET THAT.
10 15 WOULD BE A STARTING POINT.
SOME OF THE OTHER ARE LITTLE BIT MORE EXPENSIVE
TO HELP THEM WITH THEIR PRICING AND MARKETING INDIRECTLY BECAUSE THEY'LL, BECAUSE IT'LL TELL YOU WHAT THE A DR CAN BE AND, AND ALL THAT, SO, OKAY.
THERE MIGHT BE MORE ROOM THAN YOU THINK THERE IS.
I'VE JUST VACILLATED ON THIS 'CAUSE IT MAY BE GOOD TO GO GET AN OPERATOR AND THEN PAY FOR THE STUDY GO BACKWARDS.
THE OPERATOR, THAT'S THE ONLY CHICKEN AND THE EGG PROBLEM.
OR YOU GO GET THE STUDY AND YOU GO FIND THE OPERATOR USING THE STUDY, BUT THEN YOU MAY HAVE TO UPDATE IT 'CAUSE YOU'RE A YEAR AND A HALF AFTER, LATER ACTUALLY.
SO, UM, MY THOUGHT WOULD BE AT LEAST MAPPING SOME OF THE EXISTING HOTELS AND NO QUESTION A DR REVPAR, YOU KNOW, JUST, JUST TO GET AN INITIAL PASS OF AN IDEA OF WHAT, NOT NECESSARILY IN THE CITY, BUT JUST ALL THE VENUES THAT COULD SUPPORT A HOTEL, MAY MAYBE ENOUGH TO GET THAT CONVERSATION GOING WITH THE OPERATOR AND THEN PAY FOR THE HOTEL STUDY WHEN YOU HAVE AN OPERATOR THAT'S LIKE, THIS IS, YOU KNOW, WE NEED A STUDY, BUT WE'D LIKE TO DO SOMETHING WITH YOU.
BETWEEN CONSTRUCTION, WEDDING VENUES, POTENTIAL SPORTS TOURISM, AND THERE'S, THERE'S A NUMBER OF DRIVERS THAT WOULD DRIVE HOTEL DEMAND HERE.
ANY OTHER OPPORTUNITY ON THAT? AGAIN, THIS IS PROBABLY MORE CITY MANAGEMENT CONVERSATION, BUT IS, YOU KNOW, THAT WOULD PROBABLY REQUIRE, I MEAN, YOU'D LIKE TO HAVE SOME CONFERENCE SPACE, UM, SO THERE MAY BE SOME HOT TAX PARTICIPATION AND GET SOME CONFERENCE SPACE.
AND THAT'S ALWAYS NEGOTIATING ON IT COMES DECIDING WHERE, WHERE WOULD MAKE SENSE TO DO IT.
AND SO TAKING THEM THE, TAKING THEM THIS UNDERLYING
[00:35:01]
DATA THAT YOU GUYS COULD PRODUCE, THAT TAKES TIME.SO SOMEBODY'S GONNA HAVE TO DO THAT WORK, HAVE A SITE IN MIND, YOU KNOW, HAVE A CONVERSATION THAT, YOU KNOW, CITY LEADERSHIP IS PART OF AN INCENTIVE PACKAGE WITH CO SHARE AND SOME HOT TAX REVENUE THAT GETS CREATED FROM THE FACILITY.
THEN TAKING THAT OUT TO, LIKE CHRISTINE'S DOING WITH THE MEDICAL GROUPS NOW MAY MAKE SENSE.
REAL QUICK ASIDE, ARE ANY OF THE STRS PAYING OCCUPANCY TAX RIGHT NOW? THEY ARE.
UH, YOU WANNA GET BACK TO RETAIL HERE? UH, JUMP AHEAD A LITTLE BIT, BUT RETAIL TRACTION PROGRAM, UM, IDENTIFYING, YOU KNOW, WHO DO YOU THINK, UM, YOU KNOW, SHOULD BE HERE THAT ISN'T HERE? WHO COULD DUPLICATE FROM, YOU KNOW, MAYBE A LOCATION NEARBY? UM, YOU GUYS ARE ALREADY ALREADY UPDATING YOUR WEBSITE, YOU'RE ATTENDING TRADE SHOWS, UM, YOU'VE GOT MARKETING MATERIAL.
I THINK THE, HE, THE HEAVY LIFT WOULD BE THE OUTREACH PIECE.
AND UM, YOU KNOW, THAT'S, THAT'S PROBABLY A LITTLE BIT BEYOND THE TIME THAT CHRISTINE HAS RIGHT NOW FOR A HUNDRED PERCENT A TARGETED.
AND SO HOW DO YOU GO ABOUT DOING THAT WITH THAT? I MEAN, LIKE, HOW DO WE GO ABOUT DOING THAT? ONE, ONE THING I DID DO THAT, JUST SO Y'ALL KNOW, WE, WE HAVE A SUBSCRIPTION WITH A RETAIL TRACK.
UM, WE MET THEM AT ICSC, THEY WERE AT THE BOOTH ACROSS FROM US RETAIL TRACK AND YES, THEY WERE NEXT TO Y'ALL.
UH, SO WE DO HAVE A SUBSCRIPTION, VERY INEXPENSIVE, JUST GIVES US, UH, INFORMATION FOR SOME OF THOSE TARGETED BUSINESSES IF WE WOULD WANT TO REACH OUT TO THEM.
UM, THAT'S ONE WAY WE CAN REACH DIRECTLY TO SOMEONE, UM, IS THAT WE'VE KIND OF BEEN USING THAT.
IS THAT HOW YOU KIND, IF WE HAVE YOU, THEY CAN, YOU CAN GO ON THAT SITE AND YOU CAN FIND OUT WHAT ARE THEIR SPECIFICS, WHAT ARE THEY REQUIRE, UM, HOUSE TOP, HOW MANY HOUSE TOPS ARE, WHAT'S THE SPACE THEY NEED MM-HMM
YOU KNOW, HOW MANY SQUARE FOOTAGE ALL HOW MUCH SQUARE FOOTAGE, ALL OF THAT.
SO THAT IS SOMETHING WE CAN CERTAINLY USE TO GO OUT AFTER A SPECIFIC RETAILER OURSELVES.
UM, THERE'S ONE IN PARTICULAR I'VE LOOKED UP, BUT, YOU KNOW, HAVING THAT SPACE THAT THEY NEED AND WHAT THEY REQUIRE.
DO WE HAVE IT NOW? NO, BUT WELL, WE HAVE SOME, I MEAN, COULD, BUT THAT'S MY QUESTION.
I GUESS, LIKE, YOU KNOW, THE PLACE OFF PINE RIDGE, WE HAVE ALL THAT VAC VACANCY, LIKE ARE WE, IS THAT, ARE WE KIND OF LIKE USING THAT TO HELP FILL THAT, THOSE VACANCIES? I MEAN, IS THAT, IS THAT TOO MUCH? IS THAT MY THINKING? ILLOGICAL.
WE DO PARTNER CHRISTINE'S SEEING US WORK AND WE DO PARTNER WITH A FEW COMMUNITIES MORE ON WHAT I WOULD SAY CATALYST PROJECTS.
SO IF IT'S SOMETHING THAT YOU OWN OR UM, MIXED USE PROJECT OR DOWNTOWN, WE CAN HELP YOU IDENTIFY THOSE PROSPECTS AND KIND OF, YOU KNOW, GO OUT AND MARKET AND DO THAT OUTREACH.
BUT, UM, SOME OF THIS IS TAKING RETAIL EAST TRACK AND FIGURING OUT WHO'S NOT HERE AND WHO SHOULD BE HERE.
AND, AND CHRISTINE'S DOING THIS NATURALLY JUST WORKING WITH THE LOCAL BROKERAGE TOO, IN THAT SPACE.
SO IF IT'S, IF IT'S WEITZMAN OR YOU KNOW, VENTURE, YOU KNOW, I WOULD SAY THAT I WOULD FEEL PRETTY COMFORTABLE THAT THEY'RE LIKELY TALKING TO THE RIGHT FOLKS.
BUT IT'S, YOU KNOW, LOCAL OPERATORS YEAH.
MOM AND POPS THAT ARE, ARE A LOCAL INVESTOR.
SOME OF THOSE MAY NEED TO BE BROUGHTED UP MORE.
AND WE, WE CAN HELP AUGMENT SOME OF THE SERVICES.
I WAS JUST GONNA SAY, JUST BECAUSE THEY MAY NOT BE AWARE OF SOME OF THE KIND OF MORE REGIONAL OR LOCAL CONCEPTS THAT ARE EXPANDING THAT, UM, YOU KNOW, WE WORK WITH OUT IN EAST TEXAS OR, YOU KNOW, SOMEWHERE ELSE IN DFW, BUT, UM, THAT JUST MAY FALL OFF THE LIST OR NOT GET ON THE LIST.
SO WE'RE GONNA SAY, I THINK OUR BIGGEST CHALLENGE IS THAT SOME OF THESE SPACES THAT ARE HERE NOW HAVE A, A RATE PER SQUARE FOOT THAT AUBREY JUST ISN'T QUITE READY FOR YET.
THE, THE RETAILERS WHO WOULD LOOK TO COME HERE, UM, WE DON'T HAVE, WE'RE JUST NOT AT THAT SPOT YET, BUT WE'LL GET THERE.
AND THOSE RETAILERS WHO CAN PAY THAT SQUARE FOOTAGE WILL, WILL GET HERE.
BUT THE ONES WHO WANT TO BE HERE NOW AND COULD, YOU KNOW, MAYBE IT'S SMALLER BUSINESS, THEY, THEY CAN'T PAY THAT SQUARE FOOTAGE RENT FOR SURE.
SO WE'RE JUST IN A, A, A REALLY STRANGE SPACE BETWEEN THE, THE GROWTH SPURT AND THE FULL GROWTH
SO, UM, SOME OF THESE LANDLORDS MAY HAVE TO GET, YOU KNOW, JUST CREATIVE WITH SOME OF THEIR, UH, RENT TENANT IMPROVEMENT, UH, TIS ALL THAT.
SOME OF THAT MAY JUST BE, MIGHT NOT BE, MIGHT NOT BE TALKING TO THE RIGHT OPERATOR.
IT MAY NOT BE, YOU KNOW, THE RIGHT FIT FOR AUBREY.
UH, AND SOME OF THAT IS, YOU KNOW, IF THERE IS A GAP THAT, YOU KNOW, IT'S A USE THAT YOU GUYS REALLY, REALLY WANT AND THERE'S JUST A GAP THAT THEY NEED FILLED, THAT, THAT'S WHERE YOU START TALKING ABOUT THE INCENTIVE STUFF.
[00:40:01]
SO TALKING ABOUT, UM, TOURISM, IF THERE'S NO OTHER RETAIL CONVERSATION, UM, SOME OF THIS WE ALREADY HAD ON, BUT TALKING ABOUT, UM, VISITORS TO SPORTS VENUES, WEDDING VENUES, ROOM NIGHTS AND HOTELS, SHORT TERM RENTALS, UM, AGAIN, JUST LIKE HEALTHCARE, YOU KNOW, WHERE ARE THE SITES THAT YOU COULD POTENTIALLY DO, UM, YOU KNOW, SPORTS FACILITY, UM, HOW ARE YOU MARKETING IT? WHAT'S THE FEASIBILITY, WHAT'S THE DEMAND AND DISCUSSED HOSPITALITY ALREADY GO GO BACK TO SPORTS.YEAH, I THINK SPORTS TOURISM, I MEAN ALL OF THESE ARE VERY SPECIFIC AND POINTED.
UM, YOU KNOW, AND I KNOW THE CITY'S HAD AN INTEREST IN KIND OF GROWING AND EXPANDING THEIR SPORTS TOURISM, BUT THIS IS ONE, YOU KNOW, YOU REALLY NEED TO PARTNER WITH THE LANDOWNER OR OWN THE PROJECT AND PUT TOGETHER A HOLISTIC MASTER PLAN WITH THOSE MULTIPURPOSE VENUES OR THE FLAT FIELDS.
AND THERE'S A WHOLE GENRE OF, OF OPERATORS THAT WOULD BE INTERESTED IN THAT.
BUT THAT'S A, THAT'S THE WHOLE PROGRAM.
SO, UM, JUST AS IT WOULD BE ACTIVATING SOMETHING DOWNTOWN OR BUILD, PUTTING THE SHOPPING CENTER TOGETHER, I THINK THIS SUPPORTS TOURISM AS ONE OF THOSE THAT YOU REALLY NEED TO, LIKE BUILDING A BUSINESS PARK, YOU NEED TO IDENTIFY THE LAND.
FIGURE OUT, YOU KNOW, I THINK A LOGICAL ROLE FOR YOU GUYS WOULD BE PROBABLY TO SPONSOR, UH, THE HOMEWORK AND, YOU KNOW, COORDINATE THE, THE, THE THIRD PARTIES.
BUT, UM, I MEAN THIS IS JUST, I MEAN, AGAIN, THIS WOULD BE LIKE HOSPITALITY FIELD PROGRAM.
LIKE WHERE ARE, WHERE YOU GONNA PUT THE HOTEL? WHERE ARE WE PULLING FROM? YOU KNOW, THIS ONE'S WHAT'S OUR TARGET AUDIENCE? HOW BIG OF A REGIONAL DRAW, WHAT, YOU KNOW, WHAT SIZE OF FACILITY DO WE NEED? WHAT, WHAT ARE THE KIT OF PARTS? AND YOU KNOW, THERE'S ALL, WE'RE WORKING BASEBALL, WE'RE WORKING SOCCER, WE'RE WORKING PRETTY MUCH WELL ACROSS THE BOARD WITH ON SPORTS TOURISM.
THIS IS A HUGE INDUSTRY RIGHT NOW IN TERMS OF ED CS.
UM, BUT THIS WOULD BE A, THIS WOULD BE A BIGGER SORT OF VENTURE TO DO.
I KNOW Y'ALL HAVE BEEN WORKING ON PROPERTIES AND SIDING AND, BUT I THINK THAT WOULD COINCIDE WITH, WITH, WITH REAL ESTATE.
BRIAN MIDTOWN PARK WOULD BE A GOOD EXAMPLE.
I, I TALKED TO CHRISTINE ABOUT THAT AND SHE, SHE WASN'T SAW IT, BUT WHERE SHE HAD A SITE TOUR ON THAT.
WE, WE HAD A DEFUNCT GOLF COURSE THAT CLOSED IN THE MIDDLE OF BRYAN COLLEGE STATION AND KIND OF LEFT HER DAD.
WE TURNED THAT INTO AN ENTERTAINMENT DISTRICT WITH THE MULTIPURPOSE SPORTS FACILITY LAKE AND ACTIVATED IT WITH BOARDWALKS AND MOVIE BALL GRILLS COMING TOP.
BUILD A, BUILD A SUIT FOR DBA.
IT HAD FOUR EXISTING FIELDS THAT GOT COMPLETELY UPGRADED LITTLE LEAGUE FIELDS.
AND THEN THERE'S A MINOR LEAGUE TEAM THAT WE'RE IN THE PROCESS OF REPLACING NOW THEY LOST THEIR, THEY KICKED THEIR OPERATOR OUT.
THEY DIDN'T LIKE IT WAS A, IT WAS AN OLD AGREEMENT, IT WAS A BAD AGREEMENT THAT THE CITY DID A LONG TIME AGO.
SO WE'RE RENEWING THAT AND LOOKING AT REDOING THE ENTIRE STADIUM OR REBUILDING THE STADIUM.
BUT IT'S, THAT'S, YOU KNOW, THAT'S BEEN A WHOLE PROJECT.
AND OF ITSELF, THAT'S BEEN A, YOU KNOW, FOUR YEAR JOURNEY AND THE SCALE THAT'S SORT OF APPROPRIATE FOR, BUT EVERY ONE OF THOSE AND HOW MANY FIELDS YOU HAVE AND WHERE THEY'RE LOCATED AND THE SYNERGIES AND WHAT GOES NEXT TO IT AND, AND ALL OF THOSE THINGS MATTER.
SO THAT THIS, THIS IS, THIS IS A ECOSYSTEM IN AND OF ITSELF, SO MM-HMM
RIGHT? SO, SO THE CITY IS INVESTING IN FIELDS.
UM, SO IF THERE WERE ANOTHER LEVEL IN TERMS OF SPORTS MARKETING OR SPORTS TOURISM FOR INDOOR, UM, YOU KNOW, I THINK THAT THAT COULD BE, IF THERE'S A GOAL FOR THAT, THAT COULD BE SOMETHING.
BUT, YOU KNOW, WE, WE ALSO WANNA SUPPORT THE CITY IN WHAT THEY'RE WORKING TOWARD IN TERMS OF THE TYPES OF BUSINESSES WE WOULD ATTRACT TO, YOU KNOW, GO AROUND AROUND ANY OF THE, AND OUR SCHOOL DISTRICTS HAS JUST INVESTED IN A LOT OF THEIR SPORTS FACILITIES.
SO I THINK TO JASON'S POINT, THERE'S SUB BUSINESS, THERE'S BUSINESSES THAT YOU CAN ATTRACT TO SUPPORT THOSE EXISTING, UM, FIELDS AND FACILITIES THAT COULD BE, YOU KNOW, A WAY TO BRING IN PEOPLE WHEN THERE'S NOT TOURNAMENTS OR GAMES GOING ON.
BUT THEY'RE HERE FOR PRACTICE AND FOR LESSONS AND RECREATIONAL USE.
SO I THINK THAT'S, THAT'S AN IMPORTANT, UH, PART OF THAT WHOLE SPORTS MARKET INDUSTRY.
WE WERE, WE WERE DOWN WITH MANSFIELD, YOU'VE SEEN ALL THE PRESS RELEASES, BUT THEY'RE BUILDING THAT NEW SOCCER STADIUM AND THEY'RE BUILDING A WHOLE ENTERTAINMENT MIXED USE DISTRICT AROUND IT.
AND SO WORKING WITH THEM AND REV ENTERTAINMENT IS BASICALLY AN EXTENSION OF THE,
[00:45:01]
OF THE RANGERS TO PROGRAM THAT AND, YOU KNOW, ANTHEM DEVELOPMENT, ALL THE PIECES AND PARTS THAT ARE INVOLVED IN THAT.I THINK IT'S JUST A MATTER OF SINKING WITH THE CITY AND THE SCHOOL AND, AND YOU KNOW, MAKING SURE THAT THAT WAS A FOCAL POINT BECAUSE THAT WILL BECOME, YOU KNOW, OBVIOUSLY THAT COULD BE A HUGE TOURISM DRAW.
ANYTHING ELSE? WE NEED TO HAVE A MEETING THEN TO DISCUSS BECAUSE WE'RE IN DESIGN.
THE WORK SESSION WE COUNCIL THING THE ABOUT THE SPORTS FIELD DESIGN.
'CAUSE THAT COULD ENTAIL PLANNING FOR EXPANSION NEAR THAT A HUNDRED PERCENT.
ALL THAT CAPACITY'S JUST MATTER OF WHERE YOU SORT OF PUT THE
AND, AND THEN YOU START CREATING ANCHORS THAT DEFINITELY WILL DRIVE MORE HOSPITALITY, RIGHT? MM-HMM
THEN YOU GET HOTELS AND YOU ALL FEED THE WEDDING BUSINESS AND, AND YOU KNOW, THEN IT BECOMES A VIR CYCLE.
I THINK, I THINK THOSE FIELDS COULD BE A REAL CATALYST FOR CHANGE ON THE HOSPITALITY SIDE SURE.
CARL, SHOULD WE PUT JUST PIN IN THIS SOMETHING WE SHOULD UP AND ONE WE JUST KIND OF POSSIBLY WE'RE, I SAY WE'RE IN DESIGN PHASE, SO WE, WE NEED TO BE DISCUSSING MY UNDERSTANDING.
THAT'S WHAT WE WERE DOING THE HOTEL STUDY TO LOOK AT THOSE THINGS.
AND WHAT BUSINESSES GO COMPONENT TO TO IT.
I GET DID WE GET CLARIFICATION? WERE Y'ALL DOING THE HOTEL FEASIBILITY STUDY OR NO? THAT WOULD BE UNDER US.
NO, BUT WE CAN SHARE ALL THAT A HUNDRED AND THAT'S THE WHOLE POINT.
WELL, IT JUST WAS WORDED FUNKY THE OTHER DAY, SO I WASN'T SURE WHO WAS ACTUALLY DOING IT.
IT'D BE IN COLLABORATION WITH EACH OTHER.
WE WOULD CERTAINLY NEED TO MAKE IT A PARTNERSHIP.
UM, HOW BIG OF A FACILITY ROUGHLY DURING IN DESIGN ARE YOU PRE DESIGN OR YOU DESIGN, YOU'RE STARTING ON IT, YOUR CONCEPT.
IT DID YOUR, DID YOUR, YOUR PAST LIKE SCHEMATIC DESIGN, YOU'RE MORE IN DESIGN DEVELOPMENT RIGHT NOW.
HOW MANY SQUARE FEET? AND WE NEED TWO ACRES, BUT THERE'RE THERE'S AREAS AROUND IT.
I THINK IF WE WERE TO, WELL, THERE'S AREAS AROUND IT THAT COULD BE FOR SALE MM-HMM
IF WE WERE TO TARGET CERTAIN BUSINESSES AND INDUSTRIES.
THERE'S CERTAINLY SPACE AROUND THAT.
AND THAT'S WHAT, THAT'S, THAT'S WHAT BRIAN STARTED WITH.
LEGENDS, THE INDOOR MULTIPURPOSE FACILITY WAS SORT OF THE CATALYST FOR ALL OF THAT.
IT WAS THE LAKE WITH ARSENIC AND NO ROAD AND A DESIRE TO BE MULTIPURPOSE CENTER.
THAT'S WHAT CATALYZED THAT ENTIRE, AND THAT ONE'S RIGHT OFF THERE DOWNTOWN.
SO UNLESS THERE'S ANY OTHER COMMENTS ON SPORTS DUTY, I, WE'RE GONNA SKIP THROUGH TALENT QUICKLY.
WE'RE, WE'RE ALL ON TIME HERE.
SO SOME OF THESE PARTNERSHIPS AND, UM, YOU KNOW, DEVELOPING LOCAL TALENT, CHRISTINE IS ALREADY DOING PARTNERING WITH, UM, TALKING WITH TW MM-HMM
UM, BUT, AND THAT'LL BE PART OF OUR BUSINESS ACCELERATOR PROGRAM.
THAT'LL BE AN OBJECTIVE OF THAT TOO, IS FINDING SOME OF THAT LOCAL TALENT THROUGH THAT.
AND EVEN, YOU KNOW, THE INTERN IDEA EARLIER WAS, WAS GOOD AND COMPLAINED TO US AS WELL THAT, UM, YOU KNOW, BRINGING PEOPLE BRING SOME HELP IN THAT WOULD, UM, GIVE BENEFIT TO THEM AS WELL.
SO, UM, CHRISTINA HAD SOME COMMENTS ABOUT INFRASTRUCTURE.
I JUST WANTED US TO SPEND SOME TIME, OKAY, NOW THAT WE HAVE PROPERTIES THAT WE'VE ACQUIRED, WE NEED TO BE THINKING ABOUT TIMELINES.
UM, FOR SOME OF, YOU KNOW, THAT THAT'S NOT TECHNICALLY INFRASTRUCTURE FROM THE STANDPOINT OF LIKE ROADS AND MM-HMM
YOU KNOW, WHERE WE CONNECT TO OTHER ROADS AND HIGHWAYS.
UM, BUT I DO THINK IT'S AN IMPORTANT PART OF WHERE WE CAN DEVELOP, UM, MORE BUSINESS OPPORTUNITIES AND, UH, WHETHER IT BE INCUBATORS OR HAVING MORE SPACE THAT'S AVAILABLE FOR SOME SMALL BUSINESSES TO, TO LEASE SO THAT THEY CAN GET STARTED.
UH, BECAUSE SOME OF THOSE LEASES ARE JUST IN OTHER FACIL, OTHER PLACES MAYBE TOO HIGH AND WE NEED TO FOSTER THAT, UM, THAT GROWTH.
[00:50:01]
THAT'S DEFINITELY SOMETHING I THINK THAT IF WE CAN MAYBE COME BACK WITH A, A, YOU KNOW, HEAR FROM THE BOARD WHAT SOME OF THEIR PRIORITIES ARE YEAH.FOR, UH, PROPERTIES AND THEN ALSO WHAT A TIMELINE MIGHT BE THAT AND REALISTICALLY, UH, TIMELINE AND BUDGET, YOU KNOW, THAT WE CAN COME BACK AND LOOK AT AND GO, OKAY, CAN WE MAKE THIS HAPPEN? I THINK THAT'S GONNA HELP US MOVING FORWARD, UM, AS WE CONTINUE TO LOOK AT OUR BUDGET EACH YEAR AND OUR GOALS EACH YEAR.
UH, BECAUSE A LOT OF THESE, THESE GOALS THAT IN THE OTHER ONE THROUGH FOUR, SOME OF THAT CAN TAKE PLACE WITH OUR OWN PROPERTIES.
SO JUST WANT TO THROW THAT OUT, RIGHT.
AND EITHER THAT'S, THAT'S THE PROPERTIES IN DOWNTOWN THAT ARE IN PLAY OR THE, THE PROPERTIES ALONG 3 77, BUT, UM, YOU WANNA TALK DOWNTOWN FIRST.
WELL, THAT'S, I WOULD LIKE, I MEAN, I, EVERYBODY ELSE PLEASE JOIN IN, BUT IN MY OPINION, WHAT WOULD YOU SUGGEST, WHERE WOULD YOUR FOCUS BE? I MEAN, LIKE, CLEARLY DOWNTOWN IS A MAIN FOCUS, BUT TALKING ABOUT BUDGET, TALKING ABOUT OUR ASSETS THAT WE HAVE FUTURE ASSETS.
WHERE DOES MAKE SENSE? MY FIRST QUESTION IS KIND OF WHAT'S GONNA HAPPEN WITH WHERE THE MUNICIPAL USES AND BUILDINGS ARE GOING TO BE OR WHAT'S THE DESIRE IN THE FUTURE TO EITHER MOVE THEM OR SPREAD THEM APART TO THE 3 77 PROPERTY? WHAT'S KIND OF THE LATEST DESIRE? CHARLES
WE WANT TO, WE WANT TO EXIT DOWNTOWN.
WE'RE ABOUT TO START WITH PHASE ONE OF MAIN STREET PROJECTS.
WE'RE IN PHASE TWO OF VETERANS PARK.
AND WE'RE ABOUT TO START PHASE ONE.
THE PARKING LOT, WHICH IS THE AFTER PHASE ONE AND TWO ARE GONNA BE 134 PARKING SPACES DOWNTOWN ON TOP OF WHAT WE'RE, WE'RE DOING PARKING LOTS RIGHT NOW AS WELL.
IS THAT THE EAST OF CITY HALL? MM-HMM
AND THEN ALONG THE TRAIN TRACKS WILL BE ANOTHER 1 34.
UH, BUT WE WOULD LIKE TO, UH, KEEP THE CITY EXIT DOWNTOWN.
WE HAVE MULTIPLE PEOPLE THAT WANT TO DEVELOP DOWNTOWN, BUT WE'RE IN THE WAY BECAUSE WE OWN THE MAJORITY OF THE PROPERTY THERE.
AND WE NEED, WE'RE OUT OF SPACE.
CITY HALL DOESN'T HAVE THE NECESSARY SPACE TO HAVE EMPLOYEES, REMOVING EMPLOYEES TEMPORARY LOCATIONS.
WE MOVING PART OF OUR POLICE DEPARTMENT, A HOUSE WE DOWN ROAD.
SO WE NEED TO DO SOMETHING WITHIN THE NEXT TWO TO THREE YEARS.
IF YOU NEED A TIMEFRAME, WE'RE TALKING TWO TO THREE YEARS.
UH, AND THEN THAT ALLOWS US TO BE ABLE TO DEVELOP THOSE AREAS.
THE CITY HALL, THE POLICE DEPARTMENT.
UH, I WOULD LIKE TO KEEP THE FIRE DEPARTMENT IN PLACE AS, UH, AS COMPLIMENTARY TO VETERANS PARK SO THAT IF WE DO HAVE SOMETHING DOWNTOWN, I'D LIKE TO DO SOME RENOVATIONS ON THE FIRE STATION SO THAT YOU TAKE THE LIVING QUARTERS, THE, THE FIRE STATION.
IF YOU, FOR THOSE OF YOU WHO HAVE BEEN TO A CU, YOU KNOW THAT THERE'S TWO LIVING QUARTERS IN INSIDE THE FIRE, TWO KITCHENS INSIDE THE FIRE STATION.
SO WE CAN ELIMINATE ONE OF THOSE AND OPEN THAT UP AND HAVE AN EVEN LARGER SPACE WHERE YOU COULD HAVE AN EVENT THERE IF IT RAINED, IF WE HAD A CONCERT AND IT RAINED, YOU COULD GO INSIDE.
JUST DIFFERENT THINGS LIKE THAT.
THAT ARE AVAILABLE TO US IF WE MAINTAIN THAT.
SO THAT'S KIND OF THE, THE HIGH LEVEL LOOK AT WHAT WE WANT TO DO DOWNTOWN.
THE PARK'S NOT LEAVING THE PARK WILL BE THERE.
WE'RE SPENDING A GOOD, GOOD CHUNK OF MONEY GETTING THE PARK UP TO SPEED.
WE'LL HAVE RESTROOMS BY THIS TIME NEXT YEAR.
UH, WE'LL HAVE THE, A NEW, A NEW SMALL PARKING LOT OR HANDICAPPED IN THE, ON THE EAST SIDE.
UH, WE'LL HAVE A PEDESTRIAN RAILROAD CROSSING.
WE'LL HAVE A NEW FENCE UP AT THE RAILROAD TRACKS.
THE NOTICE THAT THE, THE, UH, PEANUT DRYER IS FENCED NOW, UH, HAS A LARGE FENCE AROUND IT TO PROTECT IT.
UH, WE'RE GETTING QUOTES RIGHT NOW FOR LIGHTING FOR THE PEANUT DRYER THAT WILL LIGHT IT UP AT NIGHT.
UH, SO IT'S A, IT'S A GOOD, IT'S A GOOD BIT OF THINGS GOING ON DOWNTOWN.
GO LOOK, THERE'S A LOT OF WORK HAPPEN AND THE PHASE, LIKE I SAID, PHASE TWO OF VETERANS IS ABOUT TO START.
SO THAT WILL BE A SIGNIFICANT PRESENCE DOWNTOWN.
ONE OF THE THINGS I, WE, CHRIS AND I HAVE PROBABLY WORKED ON, I DUNNO, 30, 30, 40 DOWNTOWNS A LOT, A LOT IN TEXAS.
NOT ALL IN TEXAS, BUT, UM, Y'ALL HAVE A MASTER PLAN.
I MEAN, YOU KNOW, YOU DON'T NEED TO REDO YOUR ENTIRE
AND THEN REALLY THE MOST IMPORTANT PART IS, YOU KNOW, MAKING SURE THAT THERE'S NOT ANY INFRASTRUCTURE GAPS.
AND THEN THINKING THROUGH THE BUSINESS PLAN.
[00:55:01]
AND WHAT ARE THE ROLES OF THE BUILDINGS THAT YOU GUYS CURRENTLY HAVE IN DOWNTOWN IN CONTEXT WITH, WITH HOW IT WAS YOURS.SO, YOU KNOW, SOME OF THE OTHER PIECES, YOU KNOW, SOME OF THE CIVIC PIECES ARE SOLD OR REDEVELOPED OR, YOU KNOW, PARLAYED INTO OTHER TYPES OF DEVELOPMENT, POSSIBLY MIXED USE OR WHATEVER IT MAY BE, THAT REALLY LOOKING AT HOLISTICALLY AND SAYING, WHAT'S THE ROLE OF YOUR BUILDING? AND THEN VERY SIMPLY JUST PUTTING A BUSINESS PLAN TOGETHER IN PLACE.
SO, UM, YOU KNOW, DEPENDING ON IF YOU KEEP 'EM RIGHT, I MEAN, THERE'S TWO STRATEGIES.
IF YOU'RE KEEPING THE BUILDING AND, YOU KNOW, WHAT WOULD IT COST TO RECAPITALIZE IT AND WHITE BOX IT AND GETTING IT TO A LEASEABLE CONDITION.
THIRD PARTY, MAKING IT ATTRACTIVE.
AND THEN IF YOU'RE GONNA SELL IT, THEN PROBABLY AT LEAST DOING CONCEPT DESIGN AND FIGURING OUT WHAT YOUR ROLE WOULD BE AND THEN WHAT, YOU KNOW, WHAT, WHAT YOU WOULD WANT TO SEE IN THAT BUILDING.
'CAUSE YOU HAVE BOTH CONTROL, I MEAN, YOU'VE GOT REGULATORY CONTROL CODES THAT YOU ALSO HAVE CONTROL AND OWNERSHIP AND HOW Y'ALL COULD USE THAT BUILDING TO SPONSOR, YOU KNOW, MAYBE THAT
SO ONE WOULD BE DESIGN, ONE MIGHT JUST BE MORE STRATEGY, BUT THAT'S, THAT WOULD BE MY, THAT WOULD BE MY RECOMMENDATION ON THE DOWN.
SO I'M GONNA ASK A QUESTION FROM A STAFF STANDPOINT.
WHAT IS A TIMELINE Y'ALL WOULD LIKE AND, AND CHARLES TOO, BUT Y'ALL WOULD LIKE TO SEE ON, UM, MAYBE LET'S SAY OUR DOWNTOWN BUILDINGS.
UM, WHAT, LIKE 12 TO 18 MONTHS WE, WE WOULD HAVE WHAT A DESIGN IN PLACE AND SO ON AND SO FORTH, OR DO YOU, UH, DO YOU KNOW, WE NEED TO PROBABLY HAVE FURTHER BUDGET DISCUSSIONS ON, YOU KNOW, WHAT DOES IT LOOK LIKE? BUT WE COULD, DO YOU WANNA START ON SOME BIDS AND THINGS THIS YEAR? UM, IS THAT SOMETHING Y'ALL WANNA DO AS A GOAL THIS YEAR TO SO THAT WE KNOW GOING FORWARD, PLANNING THE FUTURE BUDGETS, WHAT WE'RE LOOKING AT? DOES THAT MAKE SENSE SPECIFICALLY? YEAH.
YOU'RE TALKING ABOUT THE BIDS FOR WHAT? THE MDD BUILDING AND THE LIBRARY, THE, THE LOTS WE'RE ON RIGHT NOW.
IF Y'ALL WOULD WANT TO DO A, A NEW BUILDING THERE AT ALL.
WE, WE WOULD NEED TO THINK ABOUT, OKAY.
START A PLAN FOR, WE NEED TO, BECAUSE WE WOULD HAVE TO HAVE COSTS, WE WOULD HAVE TO HAVE DESIGN IN MIND.
WE'D HAVE TO, WHAT WOULD THE USE, LIKE WHAT HE SAID, WHAT WOULD THE USE BE IN MIND? UM, WE NEED TO THINK ABOUT THOSE THINGS.
AND SO I GUESS WHAT WOULD HELP ME WOULD BE WHAT DO Y'ALL WANT TO TRY AND DO IN THIS NEXT YEAR, UH, WITH THAT, UH, HOW FAR DO YOU WANT TO GET ON THAT? LIKE, I WANNA HAVE AN UNDERSTANDING OF WHAT'S ALREADY BEING DEVELOPED WITHIN THE MASTER PLAN, THE EXISTING, I, I THINK IT WOULD BE GOOD TO, YOU KNOW, OBVIOUSLY ALL PLAYERS, YOU'RE BOTH OCCUPANTS AND YOU OWN THE PROPERTY AND YOU'RE GONNA HELP CATALYZE THE RIGHT PROJECT.
SO I THINK JUST LOOKING AT FIVE YEARS OUT, YOU KNOW, 10 YEARS OUT AND LOOKING AT KIND OF TWEAKS TO THE DOWNTOWN PLAN AND FIGURING OUT WHAT, IN MY MIND, EVERY BUILDING IN DOWNTOWN AND FUTURE BUILDINGS IN DOWNTOWN WILL HAVE A SIGNIFICANT STRATEGIC ROLE.
AND NOT TO SAY THAT, YOU KNOW, YOU'RE BUILDING, IF Y'ALL BUILT A NEW BUILDING AND SOME GREENFIELD BUILDING AND, YOU KNOW, HAD CIVIC AND CULTURAL PIECES IN IT, UM, AND OPERATIONS IN IT.
BUT THERE MAY BE OTHER THINGS THAT Y'ALL CAN BE STRATEGIC WITH, WITH THAT PROPERTY ONCE YOU KIND OF LOOK AT THE BIG PICTURES ALL.
SO I MAY MAYBE JUST, MAYBE JUST WAIT UNTIL THAT PLAN GETS UPDATED OR TWEAKED.
SEE THESE PLANS BECOME A LITTLE BIT MORE CLEAR.
SORRY, WHAT WERE YOU SAYING? I STARTED CONFUSING THE OVERALL PLAN.
CAN YOU TURN YOUR MIC ON BRENDA? SORRY.
OH, LIKE, I GUESS THE COMP PLAN.
WOULD THAT, ONCE THAT'S DONE, WOULD THAT SHOW US? CORRECT.
AND THEN IF THERE'S SOMETHING PRESSING THAT Y'ALL FEEL LIKE THERE'S SOME, THERE'S A USE THAT'S DRIVING OR Y'ALL NEED, YOU KNOW, OBVIOUSLY THERE'S AN OPERATIONAL ISSUE, Y'ALL NEED TO BE OUT OR Y'ALL RELEASING SOMETHING AND YOU COULD GO BUILD ON PROPERTY.
I MEAN, YOU COULD DO IT IN A VACUUM, BUT, AND I THINK IN MY MIND, UNLESS Y'ALL HAVE SOME URGENT NEED, I WOULD SEE THIS KIND OF FOLDING IN.
'CAUSE MAYBE THE SCALE, THE ARCHETYPE OR THE TIMING OF THAT.
I MEAN, THE PLAN ISN'T TO KEEP THOSE BUILDINGS AND REMODEL 'EM, IS IT? OH NO, I MEAN THEY'RE, IT'S EITHER, IT'S EITHER BULLDOZE 'EM AND BUILD A NEW ONE IN THAT SPOT, OR BUILD OVER ON ANOTHER LOCATION.
IT WOULD SCALE AND SCOPE OF WHAT YOU BUILD.
IT WOULD BE IN QUESTION IN MY MIND UNTIL NO REMODEL.
AND, AND SO THE IDEA WOULD BE TAKE THAT BLOCK WE'RE ON AND, AND MAKE SOMETHING
[01:00:01]
MAYBE BIGGER.AND SO THAT'S WHERE I'M TRYING TO GAUGE TIMELINE.
DO WE GO AHEAD AND HAVE A, A DESIGN PLAN AND DONE BY THE END OF THIS NEXT FISCAL YEAR? OR, YOU KNOW, FOR WHAT IT COULD LOOK LIKE AND WHAT IT WOULD, WHAT WOULD WE WANT IT TO BE AND WHAT WOULD IT BE? BECAUSE AFTER THE CITY ADOPTS COMP PLAN, WE'D HAVE A BETTER IDEA, I THINK, OF THE DOWNTOWN MASTER PLAN AND THE CHANGES THAT THAT WILL TAKE PLACE.
SO THAT'S WHERE I'M JUST TRYING TO GET US SET ON A TRACK MAYBE, UM, FOR, YOU KNOW, IN THIS YEAR, LET'S PLAN.
WHAT DO WE WANT TO SEE DONE? YOU KNOW, WHAT, WHAT'S NEEDED.
I DON'T THINK IT, I TAKE THE MASTER PLAN FIRST AFTER GET PLAN DONE, TWEAK.
AND I'M NOT A WHOLESALE, I THINK I'D BE CRAZY TO SAY THAT YOU NEED TO THROW YOUR OLD MASTER PLAN AWAY.
'CAUSE Y'ALL EXECUTING INFRASTRUCTURE AND PUTTING PARKING LOTS AND BUILDING PARKS, YOU'RE, YOU'RE IMPLEMENTING THAT PLAN.
RIGHT? AND I WOULD UPDATE THAT PLAN, NOT, NOT WHOLESALE CHANGE, BUT UPDATE THE PLAN AND THEN, THEN START STRATEGICALLY DESIGNING TOWARDS THE UPDATED VERSION OF THAT PLAN.
AND Y'ALL SHOULD BE STAKEHOLDERS IN THE DESIGN WORKSHOP OF THE UPDATE.
BECAUSE A LOT'S CHANGED SINCE IT WAS ADOPTED IN 15, RIGHT? 15.
BUT THAT, AND THAT'S THE CITY'S DOWNTOWN PLAN.
SO I THINK THE CITY WOULD DRIVE WHETHER OR NOT LIKE CHARLES, IS THAT RIGHT? THE CITY WOULD, WHENEVER YOU'RE THAT DOWNTOWN PLAN, YOU'RE SOLID WITH THAT.
WE CAN LOOK AT THAT AND WE CAN SAY, OKAY, HERE'S WHAT'S NEEDED.
UM, BASED ON THAT PLAN, WHERE CAN OUR LOT FIT, FIT IN? WHAT CAN WE DO TO FIT THAT PIECE OF THE PUZZLE IN THERE? SO I GUESS MY QUESTION IS, UM, IF THE CITY HAS THAT THIS YEAR, UM, THEN WE NEED TO BE THINKING ABOUT THIS YEAR GETTING A DESIGN PLAN DONE.
AND THEN WE CAN LOOK AT THAT, LOOK AT THE COSTS, AND THEN WE CAN GO FORWARD, YOU KNOW, IN THE NEXT TWO TO THREE YEARS.
DEC MAKING THOSE DECISIONS OF WHEN DO YOU IMPLEMENT THE ACTUAL PLAN? WHAT WERE YOU SAYING? A GENERAL CONSENSUS.
I MEAN, THE GOAL HERE IS TO ALIGN WITH, WITH THE CITY.
THERE'S GONNA BE DEVELOPMENT THERE.
THEY WANT TO BE OUT IN TWO TO THREE YEARS OR GET TO THAT MOTION MM-HMM
BUT WE SHOULD BE PREPARED TO DO THE SAME THING.
SO, AND HONESTLY, WE HAVE AN OPPORTUNITY TO POTENTIALLY LEAD THE WAY AND DEVELOP THAT LAND BEFORE THEY SELL THEIR PROPERTIES.
THAT WOULD JUST ENCOURAGE THAT DEVELOPMENT, THAT THATEVERYONE SEEKING.
SO IF, I MEAN, I WOULD SAY 18 MONTHS WOULD BE A GOOD TIMEFRAME FOR GETTING A GENERAL IDEA THAT WAY.
THAT GIVES US ANOTHER YEAR, YEAR AND A HALF TO ALIGN WITH THEM ON MM-HMM
WAIT, SO ARE YOU SAYING MDD GET OUT OF DOWNTOWN? NO, NO.
HE'S SAYING NO, NOT US GETTING OUT, BUT JUST LIKE THE PROPERTY FOR US TO BE READY.
JUST TO BE READY FOR THE CHANGES THAT ARE GONNA COME.
I, I WOULD SEE THE SEQUENCE LIKE LIKELY AND I CAN'T REMEMBER THE CODE.
UM, YOU DON'T HAVE FORM BASE CODE BECAUSE LIKE, YOU DON'T WANNA TAKE THE CHAMBER OUT DOWNTOWN.
I, I WOULD ENVISION AN UPDATE TO THE, THE DOWNTOWN PLAN, NOT JUST SOME TWEAKS.
JUST AN UPDATE THE PLAN AND THEN Y'ALL WOULD BASICALLY ALIGN WITH, WITH LIKELY THAT, AND THAT WOULD BE A POLICY DOCUMENT.
THAT WOULD BE MY RECOMMENDATION, JUST TO CODIFY THE PLAN.
UM, SO MY GUESS WOULD BE IS THAT PROBABLY WOULDN'T HAPPEN FOR ANOTHER NINE MONTHS, UM, NINE TO 12 MONTHS AGO, JUST THAT DAY.
AND IF THAT'S SOMETHING THAT Y'ALL PARTICIPATED IN THAT, YOU KNOW, THAT MIGHT MAKE SENSE AS A STAKEHOLDER, BUT THE PLAN WILL BE DONE.
THE DOWNTOWN PLAN, EVERYTHING WILL BE DONE ON THE COMP PLAN.
I DON'T REMEMBER THE LEVEL OF DETAIL.
I'M THINKING OF BUILDING SCALE BLOCK OF A DETAIL.
WELL, I THINK WE'LL SEE OVER THE NEXT 12 MONTHS YOU'RE GOING TO SEE SOME MIXED USE DEVELOPMENT THAT WILL HELP YOU DECIDE WHAT YOU'RE GONNA DO.
THAT'S REALLY ALL I CAN SAY ABOUT IT NOW.
BUT YOU'RE GOING TO SEE SOME THINGS HAPPENING PROBABLY THE NEXT 90 DAYS.
ON COMMERCIAL NEXT YEAR BUILDING IN DOWNTOWN MM-HMM
SO IS IT SAFE TO SAY THAT WE COULD MAKE A GOAL FOR THIS NEXT YEAR IN THE 25, 26 FISCAL YEAR TO MAKE A DECISION ON SOME KIND OF DESIGN AND FUTURE USE, UH, OF OUR LOT BUILDINGS? NEW, NEW? IS THAT WHERE YOU, OR DO WE DO 3 77? I'M JUST TRYING TO MAKE SURE THAT WE'RE ALL ENCOMPASSING HERE, RIGHT? 'CAUSE SO DO YOU, DO, DO YOU FOCUS ON DOWNTOWN OR DO YOU DO 3 77 TOO? OR ARE WE WAITING TILL Y'ALL? WELL, I WOULD LIKE TO KNOW FROM YOU, UH, WE'VE ADDED YOU TO THE CONCEPT.
[01:05:01]
I REALLY KIND OF NEED TO KNOW WHAT YOU WANT THERE BECAUSE WE STILL HAVE THIS ISSUE WHERE WE NEED TO SWAP SOME LAND.THE 30 FEET ON THE SOUTH SIDE FOR 30 FEET ON THE NORTH SIDE, I, I NEED TO MEET WITH, UH, ANOTHER PROPERTY OWNER THERE TO SEE IF IT'S FEASIBLE FOR US TO DO WHAT WE'RE LOOKING AT.
UH, BUT IF I KIND OF NEED SOME IDEAS ABOUT DO YOU WANT, DO YOU WANT A TWO STORY BUILDING THERE? DO YOU WANT A SINGLE STORY BUILDING? DO YOU WANT GO STRIP BALL? DO YOU WANNA GO ALL THE WAY BACK ON THE PROPERTY SO WE KIND OF NEED, SO THAT YOU CAN YEAH.
AT SOME POINT THEN YOU GUYS HAVE A CHANCE TO REALLY TALK ABOUT IT, WHAT YOU WANT THERE.
I WOULD LIKE TO GIVE THAT INFORMATION TO PARK HILL SO THAT THEY CAN INCLUDE THAT IN THE CONCEPT THAT THEY'RE MOVING FOR US.
AND IT'LL GIVE YOU AN IDEA OF WHAT IT'LL LOOK LIKE.
BECAUSE IF, IF WE, IF WE DO THE LAND SWAP, IF WE DO THE 30 FOOT LAND SWAP FROM SOUTH TO NORTH, UH, THAT WOULD BE A PRETTY SIGNIFICANT ENTRANCE INTO WHAT WOULD BE, UH, THE NEW MUNICIPAL AREA.
SO WAS THERE, WE WOULD, INSTEAD OF AN EMERGENCY EXIT, WE WOULD END UP WITH A 3 77 ENTRANCE AND A HIGH MEADOW ENTRANCE.
SO IT WOULD, IT'S BENEFICIAL FOR US TO KNOW WHAT KIND OF, WHAT YOU WANT THERE, WHAT THE FOOTPRINT WOULD LOOK LIKE, HOW FAR BACK DO YOU WANT TO GO, THAT KIND OF THING.
SO IN YOUR, WHILE Y'ALL TALKING ABOUT IT, THAT WOULD BE NICE, MICHAEL.
SO IS IT FAIR TO SAY WE COULD SET TWO GOALS TO HAVE CONCEPT DESIGN PLANS
IS THAT A GOOD GOAL OR, I THINK WE'VE GOT TO DECIDE WHAT WE'RE GONNA DO WITH 3 77 FIRST.
IS THAT A GONNA BE SOMETHING WHERE WE'RE GONNA PUT A BUILDING FOR JUST LIKE YOU SAID THAT, RIGHT? THE P'S GONNA GO IN OR WE'RE GONNA STAY AT, OR CURRENT LOCATION, OR ARE WE GONNA USE THAT TO BUILD SOMETHING TO ATTRACT RENTERS? WHAT ARE WE GONNA DO WITH THAT 3 77 LOCATION? BECAUSE THAT'S GONNA BE DEPENDENT ON WHAT GOES ON.
BUT I ALSO THINK IT'S THE, WE NEED TO LOOK AT THE MASTER PLAN FOR DOWNTOWN.
AND IF THE IDEA IS, OR THE WANT IS TO STAY DOWNTOWN MM-HMM
THEN SEE HOW THAT FOOTPRINT IS GONNA AFFECT IT.
AND THEN THAT TAKES CARE OF WHERE THE MDD IS GOING AND YEAH.
WHAT, WHAT THAT PROPERTY IS GONNA BE DONE, DONE WITH.
THEN WE CAN SAY, OKAY, 3 77, WE'RE NOT GOING TO THAT LOCATION, BUT WE'RE GOING TO DO THIS WITH THAT PROPERTY THERE.
WHETHER THAT'S RE A RETAIL SPACE OR WE'RE JUST GOING TO WHITE BOX A BUILDING OVER THERE AND LET PEOPLE COME IN AND DO WHAT THEY WANT WITH IT.
SO IN THE NEXT THREE MONTHS, WOULD Y'ALL WANT TO HAVE THAT DISCUSSION IN THE FALL? THIS FALL? SO START THE NEW FISCAL YEAR, OCTOBER, WE, YOU KNOW, NEXT OCTOBER, NOVEMBER, HAVE THESE DISCUSSIONS.
'CAUSE THE COMP PLAN WILL HAVE BEEN RIGHT.
CHARLES WILL THE COMP PLAN HAVE BEEN HOPEFULLY COMPLETED.
UH, WE'RE HELD UP ON THE FUTURE LAND USE, BUT I THINK WE'RE REALLY CLOSE.
SO THAT'S THE LAST ITEM GO OUT.
WHAT, WHAT I WOULD MAKE A SUGGESTION THAT Y'ALL, Y'ALL THINK ABOUT 3 77 AS YOU KNOW, AND I'M, I'M COMPLETELY MAKING THIS UP, BUT COME UP THREE SCENARIOS.
ONE WOULD BE A RETAIL DESTINATION THAT YOU COULD LEASE OUT.
ONE WOULD BE KIND OF AN, YOU KNOW, NEW OPERATIONAL CIVIC, WHATEVER OFFICE.
IF Y'ALL, Y'ALL CAME UP WITH THREE SCENARIOS AND I THINK WE COULD HELP YOU GUYS WORK WITH PARK HILL AND JUST PRESENTING BACK SOME, SOME HIGH LEVEL SKETCHES OF HOW THAT WOULD PLAY OUT.
AND I THINK THAT WOULD PROBABLY RESOLVE THE INTERPLAY WITH WHAT, 'CAUSE WE COULD DO TAKEOFFS AND SHOW THIS WOULD BE YOUR OUTCOME AND THIS IS THE, THE PROS AND CONS.
AND THEN BASICALLY HANDING BACK IN SOME SORT OF EXHIBIT SAYING HERE'S THREE OPTIONS.
THESE ARE THE PROS AND CONS OF EACH OPTION.
THIS REALLY WORKS WELL WITH WHAT THEY WANT TO DO.
AND THIS REALLY MAXIMIZES THE ECONOMIC IMPACT.
AND, AND YOU KNOW, MAYBE THERE'S TWO SCENARIOS THAT ENDED UP KIND OF FLUSHING OUT THAT SORT OF RISE TO THE TOP.
AND Y'ALL CAN SYNTHESIZE THOSE TWO SCENARIO.
THAT WOULD BE PROBABLY THE NEXT.
AND THAT CAN BE DONE IN, I DON'T KNOW WHERE YOU ARE WITH
AND I DON'T KNOW HOW SOON YOU WOULD NEED RESOLVE THE BUSINESS PLANNING FOR 3 7 7, BUT WE'RE NOT GONNA HURRY TODAY.
WHENEVER Y'ALL GET INTO SKETCHES, I THINK THAT WOULD BE A GREAT TIME TO FEEDBACK SOME SCENARIO ON LEASE BASED.
WHAT ARE THE OTHER THINGS YOU COULD DO WITH IT? AND AT THAT POINT WE DON'T, WE JUST NEED IDEAS.
WE CAN FIGURE OUT HOW TO PUT 'EM IN THE BOX THAT BRINGS UP A QUESTION FORWARD.
LOOKING UP TO THIS POINT, WE'VE BEEN ACQUIRING PROPERTY WHEN IT'S AVAILABLE
[01:10:01]
MM-HMMAND THEN FIGURING OUT WHAT WE'RE GONNA DO WITH IT.
IT MIGHT BE HELPFUL TO DO IT THE OTHER WAY AROUND, POSSIBLY.
AND SOMEHOW HELP US CREATE A FRAMEWORK.
AND, AND I KNOW THAT EVERY PROPERTY'S UNIQUE AND I MEAN, I KNOW ALL THE RESTRICTIONS, BUT WE'VE BEEN KIND OF DOING IT BACKWARDS THAT WE DON'T REALLY HAVE A PLAN OTHER THAN WE KNOW WE NEED THIS LAND AND WE KNOW WE'RE GONNA DO SOMETHING WITH IT.
BUT IF, IF YOU CAN SAY, OH, WE'RE GONNA DO IT WHETHER IT'S MEDICAL PROPERTY OR WE NEED THIS CORNER OR WHAT, YOU KNOW, IT HELPS US ONE FIGURE ON PRICE.
RIGHT? BECAUSE IF WE'RE GONNA TRY TO MAKE AN ECONOMIC RETURN ON THAT, WE KINDA HAVE TO KNOW WHAT CAN GO IN THERE THAT COULD BE JUSTIFIED.
SO, I MEAN, THAT'S WHERE I FEEL WE'RE KINDA LOST.
WE'RE PLAYING MONOPOLY AND WE'RE JUST LANDING ON PROPERTIES AND BUYING THEM AS OPPOSED TO, YOU KNOW, WE NEED NEW YORK PROPERTY OR, YOU KNOW, PENNSYLVANIA AVENUE.
IT JUST FEELS LIKE WE'RE BLIND.
THE THE SEQUENCE OF THE PROCESS WOULD BE, AND, AND Y'ALL, Y'ALL ARE JUST, Y'ALL ARE MIDSTREAM ON ALL THIS WOULD BE WHAT'S THE VISION? SO ESSENTIALLY YOU UNDERSTAND THE VISION.
THAT'S THE, THAT'S THE VALUE OF THE DOWNTOWN PLAN.
'CAUSE YOU'RE BASICALLY, YOU'RE BUYING INTO THE VISION.
SO, AND, AND I, YOU KNOW, YOU HAVE A PRETTY GOOD IDEA WHAT'S GOING ON.
THEN IT'S WHAT'S THE, WHAT'S THE INVESTMENT, RIGHT? AT SOME POINT YOU'RE BUYING A BUILDING, BUT IT'S THE SCALE AND SCOPE OF WHAT YOU ULTIMATELY NEED TO DESIGN.
THERE'S A BUDGET ASSOCIATED WITH THAT.
YOU KNOW, THAT YOU'VE GOTTA FIGURE OUT, UM, HOW TO PRO FORMA AND WHAT'S THE EXIT STRATEGY YOU, YOU BUYING? IT'S THE BEGINNING OF IT, BUT YOUR EXIT STRATEGY, IF YOU ARE, HOW YOU MONETIZE IT, IF YOU'RE FLIPPING IT TO SALE, IF YOU'RE BUILDING IT TO LEASE, UM, WE, WE CAN PULL THE LPCS AND COORDINATE WITH VENDORS AND ENGINEERS AND ALL THAT STUFF AND PUT, PUT TOGETHER THE MODELS.
WHAT I WOULD CONSIDER REALLY ROUGH INFORMATION BACK TO THE ENVELOPE INFORMATION.
JUST, BUT YOU ULTIMATELY NEED TO KNOW WHAT YOU'RE BUILDING, WHAT'S THE, WHAT'S THE PLAN WITHIN THE VISION.
WE WOULD TAKE THESE SCENARIOS AND FIGURE OUT, ALL RIGHT, WELL THIS WOULD TAKE X AMOUNT TO EXECUTE.
THIS WOULD TAKE Y AMOUNT TO EXECUTE.
THIS HAS A BETTER ECONOMIC VALUE, BUT IT MAY COST YOU MORE.
IS THAT, ARE YOU ALL GOOD WITH THAT? AND THEN YOU WOULD HAVE A GAME PLAN TO EXECUTE AGAIN.
AND ALSO, AND IF WE DON'T HAVE TIME TO GET INTO IT TONIGHT, I WOULD LIKE US TO SET A GOAL OF, OF SETTING AN INCENTIVE.
UM, UH, WHEN WE, WHEN WE TALK ABOUT INCENTIVE POLICY, WE HAVE POLICY.
BUT WHAT I THINK WOULD HELP A LOT IS TO KNOW GOING INTO THESE DISCUSSIONS ABOUT HOSPITALITY, INDUSTRY, HEALTHCARE, UM, WHAT IS IT YOU WANT TO RESERVE THE BUDGET FOR, TO INCENTIVIZE SPECIFICALLY INDUSTRIES? UM, BECAUSE YOU DON'T NECESSARILY HAVE TO HAVE THE PROPERTY TO INCENTIVIZE.
YOU CAN HELP THEM WITH A PIECE OF A PROPERTY.
YOU CAN HELP THEM WITH SOME INFRASTRUCTURE TO A PROPERTY THEY WANT TO USE FOR THAT TARGET INDUSTRY.
SO THOSE ARE THINGS I THINK IT WOULD TAKE A LITTLE LONGER DISCUSSION AND, AND SETTING A GOAL.
UM, BUT I THINK THAT WOULD HELP US IN BUDGETING AS WELL, JUST KNOWING THAT, UH, YOU KNOW, IF I HAVE A PROSPECT COME INTO OUR OFFICE AND THEY SAY WE WANNA PUT A HEALTHCARE FACILITY HERE, WELL, IT HELPS US TO KNOW WE HAVE THIS MUCH MONEY THAT WE ARE WILLING OR WOULD SET ASIDE FOR AN INCENTIVE TO HELP THAT DEVELOPER GET WHAT THEY NEED FOR THAT INFRASTRUCTURE TO, TO THAT PARCEL OR TO, IF IT'S A, A HOSPITALITY PARCEL.
AND WE WOULD MAYBE HAVE TO, MAYBE YOU GO IN AND YOU PARTNER OR YOU'RE WILL OR YOU DO SOME TYPES OF OTHER INCENTIVES WE'RE ABLE TO DO.
THOSE ARE THE THINGS WE HAVE A POLICY.
UM, BUT I THINK NARROWING, FOCUSING ON THE INDUSTRIES WE REALLY WANT TO RESERVE SOME OF THOSE INCENTIVES FOR, UM, MIGHT HELP, UH, IN TERMS OF BUDGETING IN THE FUTURE.
SO BECAUSE WE ARE GETTING MORE AND MORE INQUIRIES, UM, IN TERMS OF BUSINESSES DEVELOPMENT COMING HERE, THEY'RE, YOU KNOW, THEY WANNA KNOW WHAT CAN THE MDD DO TO HELP.
SO, UM, I THINK IT WOULD JUST HELP US TO HAVE A STRATEGY FOR THAT AS WELL.
UM, SO, AND THOSE ARE SOME THINGS THAT I'VE, I'VE KIND OF GATHERED A FEW EXAMPLES FROM OTHER CITIES AND COMMUNITIES THAT HAVE SOME M DDS OR SOME OTHER EDC, UM, YOU KNOW, THEY HAVE THINGS THEY'LL, CERTAIN, CERTAIN THINGS THEY INCENTIVIZE.
BUT, UM, THAT'S JUST KIND OF A FOCUS I THINK THAT WOULD HELP US MOVING FORWARD THAT THIS STRATEGIC PLAN HAS HAS IS A GREAT START.
BUT I THINK THERE'S SOME LITTLE AREA AREAS WHERE WE CAN NARROW DOWN A LITTLE MORE.
'CAUSE WE STILL DO HAVE, YOU KNOW, OUR BUDGET IS A GOOD BUDGET, BUT IT'S STILL GONNA BE SOMEWHAT LIMITING TO, THAT'S BACK TO MBD PROPERTIES.
NO, I SAID BACK THEN MEETING PROPERTIES.
I STILL FEEL LIKE THERE'S NO, OKAY.
SO I, LIKE, WE NEED, THAT'S KIND OF WHERE WE'RE NEEDING HELP THERE.
[01:15:01]
NO, DEFINITELY WE, WE NEED TO FOCUS ON, ON THAT TOO.UM, AGAIN, THAT GOES BACK TO, OKAY, WE, WE'VE GOT THIS MUCH IN THE BUCKET FOR, FOR PROPERTIES.
WE'VE GOT THIS MUCH IN A BUCKET FOR INCENTIVES.
WE'VE GOT THIS MUCH IN A BUCKET FOR GRANTS MM-HMM
SO JUST MAKING SURE THAT WE'RE PRIORITIZING AND THINKING TWO AND THREE YEARS OUT AND, AND THE EXPECTATIONS THERE.
I WOULD, THIS IS MY RECOMMENDATION.
I WOULD BUDGET FOR JUST ON FAT PEN DESIGNS AT THIS POINT.
JUST HOT BLACK AND WHITE FAT PEN SKETCHES.
UM, I, I THINK THAT WOULD ALLOW YOU TO TEST THINGS WITH ADMINISTRATION.
IT WOULD GIVE YOU GUYS A GAME PLAN IN TERMS, IN TERMS OF YIELD.
UM, ANGLE STORE WITH PARKING WITH ITS TWO STORIES AND BLOCK FACING.
I THINK, I THINK MAYBE JUST DOING SOME CONCEPT DESIGN SKETCHES, BECAUSE THAT'S GONNA FLUSH OUT EVERYTHING FROM THERE.
PURELY PROGRAMMATIC IDEAS AND SHELLS AT THIS POINT.
SO HOW DO YOU BALANCE, WE WANT AN ECONOMIC RETURN, DEVELOP A PROPERTY, DO ALL THIS VERSUS THIS PROPERTY WOULD BE FOR THE GREATER GOOD VISION.
WE WOULDN'T GET AN ECONOMIC RETURN.
I MEAN, HOW, YOU KNOW, THERE'S TWO WAYS TO LOOK AT THESE THINGS.
HOW MUCH MONEY DO YOU HAVE? WELL, I MEAN, TRUE.
THAT'S PART OF THE LIMIT LIMITATION IS, YOU KNOW, THERE'LL BE PIECES OF PROPERTY LIKE, WOW, I'D LOVE TO BUY IT.
AND THEY KNOW WE NEED THAT PROPERTY AND IT'S TWO X WHAT A JUSTIFIABLE BUILDING WOULD, YOU KNOW, WE COULDN'T PAY.
WE COULD, WE COULD OVERPAY FOR A PROPERTY TO HELP FURTHER THE PLAN, BUT IT'D BE VERY, VERY HARD LONG TERM ANYBODY TO MAKE ANYTHING ECONOMICALLY ON IT.
SO HOW DO YOU BALANCE THOSE TWO THINGS? 'CAUSE THEY'RE BOTH VERY IMPORTANT.
HOW, HOW DO YOU KIND OF PRIORITIZE OR DECIDE FROM DIFFERENT OPPORTUNITIES? YES.
SO I MEAN, WE, WE LOOK FOR A RETURN AND YOU, WE TRY TO LOOK AT IT THE SAME WAY AS THE PUBLIC SECTOR.
NOW YOUR RETURN YIELD MAY NOT BE THE SAME.
WE'RE, WE'RE LOOKING AT A, A HISTORIC HIGH SCHOOL IN A DOWNTOWN THAT'S, YOU KNOW, VERY CATALYTIC AND VERY STRATEGIC.
AND IT COULD BE A NUMBER OF THINGS THAT THE CITY AND, YOU KNOW, THE, THE EDC DO NOT WANT.
UM, AND SO WE'RE, YOU KNOW, WE'RE BUDGETING A FIVE YEAR RETURN OF 3%.
UM, AND THEY'RE OKAY WITH THAT BECAUSE THE, THE DOWNSIDE AND THE ACTIVATION, AND IT'S GONNA BE THEIR INCUBATOR AND IT'S GONNA BE OFFICES AND THERE'S MM-HMM
THERE'S CULINARY THINGS THAT THEY CAN DO WITH THE FACILITIES THAT ALREADY EXIST.
AND SO, YOU KNOW, BUT, BUT IT'S NOT A, IT'S NOT A NEGATIVE RETURN.
THERE, THERE MAY BE A SCENARIO SITUATION WHERE Y'ALL HAVE A PRIVATE DEVELOPER AND BUT FOR Y'ALL CONTRIBUTING THE PROPERTY THAT THAT DEVELOPMENT WOULDN'T HAPPEN.
BUT I WOULD STILL MEASURE WHAT'S THE NET MEANING SALES TAX AND PROPERTY TAX REVENUE AND ARE YOU PROVIDING SERVICES? BUT I WOULD MEASURE ALL OF THAT.
SO, UM, AND WE WOULD LOOK FOR, MY, MY GOAL WOULD BE IS THAT, THAT IF YOU SPEND A DOLLAR, YOU GET, YOU KNOW, A DOLLAR BACK, YOU KNOW, AND MOST PRIVATE GUYS WOULD LOOK FOR TWO X MULTIPLE.
YOU KNOW, 1, 7, 5, MULTIPLE MM-HMM
BUT GENERALLY I LOOK FOR 1.2 MULTIPLE ON, ON THE MUNICIPAL STUFF.
AND WE WE'RE GONNA LOOK AT STUFF FROM AN INTERNAL RATE OF RETURN, JUST LIKE THE PRIVATE SECTOR WOULD, YOU KNOW, IF YOU'RE PUT, YOU KNOW THAT YOUR IRR IS 3%, THAT'S OKAY.
'CAUSE YOU'RE GETTING THE PROJECT THAT YOU WANT.
BUT IT SHOULDN'T BE NEGATIVE, YOU KNOW, UNLESS YOU ABSOLUTELY KNOW THAT THAT'S, IT WAS STRATEGIC.
THE, THE HOTEL, YOU KNOW, THE, THE, THE MOST CITIES THAT WANT A LARGER CONFERENCE CENTER USUALLY GIVE AWAY, YOU KNOW, ALL THE HOT TAX, BUT IT'S ALL PERFORMANCE BASED.
SO IT'S, IT'S SORT OF NET NEUTRAL.
SO THOSE ARE THE THINGS THAT WE LOOK AT.
BUT MY GOAL WOULD BE IS THAT YOU CAN USE MAYBE THIS ACQUISITION PIECE AS A REVOLVING FUND AND THAT YOU CAN GROW IT OVER TIME AND DO MORE DEALS WITH IT.
IT DOESN'T BECOME A SINKING FUND THAT YOU CAN ACTUALLY USE IT AS A RECURRING FUND.
AND SO SOME OF THESE THINGS COULD BE MONETIZED THAT ENABLE YOU TO, YOU KNOW, SELL THAT TO THE NEXT GUY.
ENABLE A GOOD PROJECT, BUT USE SOME OF YOUR OTHER MDD RESOURCES, YOUR POLICIES TO HELP THOSE PROJECTS THROUGH.
NOT EVERYTHING HAS TO BE SUBSIDIZED.
SO INCENTIVIZED IS OKAY TO SUBSIDIZE THIS SORT WONKY.
SO I THINK, HERE'S MY RECOMMENDATION, JUST CONCEPT SKETCHES, BACK, PEN, THOSE ARE CHEAP, EASY, QUICK.
THEY GIVE YOU GUYS SOMETHING TO RESPOND TO.
IF IT ALIGNS WELL, WE CAN TEST THAT AGAINST ADMINISTRATION AND SOME OF THE THINGS THAT THEY'RE SCHEMING ON.
IF IT DOESN'T CREATE ANY CONFLICTS AND IT'S A CREATIVE, THEN I
[01:20:01]
THINK Y'ALL WOULD'VE THE IDEA TO GO FORWARD IF IT'S LIKE, HEY WAIT A MINUTE THAT, YOU KNOW, WE THINK THAT WE CAN DO MORE TOGETHER OR THE TIMING IS OFF, THEN YOU KNOW, MAYBE YOU FOCUS ON THE THREE SEVEN THING THAT PARLAYS THEM INTO DOING SOMETHING THAT ENABLES THEM TO MOVE FORWARD AND PLAY OUT THE DOMINOES.I MEAN, ARE THERE, I MEAN RESOURCES TO STREAMLINE SOME OF THESE FEASIBILITY STUDIES, THINGS THAT WE HAVE SUCH A PURE INTEREST IN HOSPITALITY AND THEN SPORTS TOURISM AND THERE'S DIFFERENT MULTIPURPOSE COMPLEXES THAT WOULD LAYER IN BOTH.
ARE THERE YOU SEEN THOSE TYPES OF STREAMLINE STUDIES THAT MAY BE MORE COST EFFECTIVE OR HAVE SOME VALUE MEANING LIKE A HIGHER LEVEL VERSION OF IT, WHEREVER IT'S APPROPRIATE FOR OUR ST OUR TIMELINE AND OUR STAGE.
IF THE CITY'S IN DESIGN AND THERE'S AN OPPORTUNITY THERE AND THERE'S LAND OR LAND ADJACENT OR PROPERTY OWNERS THAT YOU COULD JOINT VENTURE WITH, I SAY THAT LOOSELY, THEN HAVING A ROBUST HOSPITALITY STUDY THAT CAN ENABLE YOU GUYS TO ACTIVATE SOME OF THE THINGS SOONER RATHER THAN LATER IN REAL TIME WOULD MAKE SENSE.
I JUST NEED TO UNDERSTAND WHERE THE BALL IS ON THE HOTEL SIDE.
I THINK IT'S A CHICKEN OF THE EGG.
YOU KNOW, I THINK I WOULD WANT TO GATHER ALL THE DATA, SHARE IT WITH MAYBE A FEW OPERATORS THAT Y'ALL WOULD HAVE AN INTEREST IN, AND THEN PARTNER WITH THEM TO DO THE STUDY ONCE THE, ONCE THEY BOUGHT INTO MOVING FORWARD.
AND IF YOU DIDN'T GET ANY TRACTION BY, BY DOING THAT.
SO, YOU KNOW, I, I'D SPEND A LITTLE, DO A LITTLE HOMEWORK FOR 90 DAYS, TAKE THAT TO THE MARKET JUST LIKE SHE'S DOING WITH THE MEDICAL GROUP.
YOU GET TRACTION, THEN YOU PARTNER WITH 'EM, THE HOTEL STUDY.
'CAUSE THEN THEY'VE GOTTA, YOU KNOW, BUY THE KEY AND THERE'S A SEQUENCE OF THINGS THAT WOULD HAPPEN THAT Y'ALL WOULD PROBABLY YOLK YOUR INVESTMENT WITH THEIR, THEIR ACTIVITY.
AND IF YOU DON'T GET ANY TRACTION AFTER TAKE TAKING ALL THIS AND ASSEM IT 90 DAYS AND TALKING TO THE RIGHT FOLKS, THEN MAYBE YOU DO A STUDY JUST TO COMPOUND ON WHAT INFORMATION YOU HAVE AND THEN MAYBE TAKE THAT OUT TO A BIGGER, BROADER MARKET.
ARE YOU THINKING DO A SPORTS MARKETING AND A HOSPITALITY STUDY AT THE SAME TIME? UM, MULTI-LAYERED EFFORT.
UM, THERE, THERE IS ONE FIRM THAT I HAVE TALKED THAT HAS BEEN REACHING OUT TO US FOR LAST YEAR OR SO THAT DOES ACTUALLY, I THINK THEY'RE ABOUT TO START DOING BOTH MM-HMM
SO MAYBE THEY COULD INTER, IT COULD BE INTERWOVEN.
UM, AND WE COULD PUT THAT OUT IF SOME COMPANIES CAN DO THAT.
PUT, PUT BOTH STUDIES IN THE SAME, PUT BOTH INDUSTRIES IN THE SAME STUDIES.
I WANNA EVALUATE THE VENDOR THAT'S DOING THE, MAKING SURE THAT THEY'VE GOT THE SAME STREET CRED WITH THE OPERATORS.
I'M KIND DO YOU WANT YOUR FIRST TIME, YOUR FIRST SURGERY
WELL THAT'S WHERE THE RFP COULD, WOULD HELP IF WE HAD THAT IN THERE.
AND Y'ALL CAN ALWAYS, YOU KNOW, WE CAN EVALUATE IT AND IF IT'S NOT THE ONE THAT WE THINK IS GONNA BE BEST, YOU KNOW.
I, I, THE VENDORS OF MINE FOR THE SPORTS TOURISM, ASSUMING IT'S ON THE RIGHT SCALE, WOULD WOULD, THERE'S A COUPLE OF 'EM THAT PROBABLY MAKE SENSE.
THERE'S, THERE'S A CHEVROLET VERSION AND THERE'S CADILLAC VERSIONS.
AND DIFFERENT PEOPLE USE DIFFERENT VERSIONS AND IF YOU'RE JUST GONNA PULL DATA TOGETHER, THEN I MIGHT DO THE CHEVROLET VERSION TO HAVE THAT UNDER YOUR ARM AND GO HAVE A CONVERSATION THAT MAY BE ENOUGH TO GET AN OPERATOR KEYED UP AND Y'ALL FIND ANOTHER OPERATOR THAT HAS A MARRIOTT OR HILTON OR SOME FLAG THAT YOU'RE ENAMORED WITH TO GO BACK AND PARTNER WITH ANOTHER STUDY FOR 15 OR 20 GRAND WITH SOMEBODY IN TOW THAT ON A CONCEPT THAT YOU OWN IS NO BRAINER.
AND, AND THEY WILL WANT THEIR OWN SLOWER INVESTMENT.
THE HOTELS DO WANT THEIR OWN STUDY.
THEY WANT TYPICALLY SPECIALIZED.
THEY, THEY HAVE ISOLATED BY THEIR PEOPLE.
TYPICALLY THEY'LL DO THEIR OWN EVEN IF YOU HAVE, BUT SO I WAS JUST THINKING GET THE, TO GET THE CARROT OUT THERE TO GET SOME BASIC INFORMATION WOULD BE HELPFUL FOR THE TARGETING, BUT YEAH.
AND I'M GONNA COMPLETELY MAKE THIS UP AND CHRISTINE CAN KICK ME LATER, BUT I
BUT I THINK MAYBE THERE'S A LOT OF STUFF THAT Y'ALL ARE DOING THAT'S REQUIRING CRITICAL THINKING THAT YOU MAY WANNA RESPOND TO.
AND SO HAVING A LITTLE MORE DEFINITELY.
OR A GIANT FIELD TRIP TO SOME DIFFERENT SITES.
SO IF WE COULD PLAN IT WELL YEAH.
SEE WELL, BUT A FORM, UM, YEAH, THERE'S STILL A LOT OF WORK YET TO BE DISCUSSED AND DONE, BUT I THINK FOR TONIGHT
[01:25:01]
MY, WHAT WE WERE HOPING TO DO, AND I THINK WE'VE DONE IT, UH, WAS TO GET SOME CONCRETE THAT YES, LET'S MOVE FORWARD ON THESE FEW THINGS IN TERMS OF WHETHER IT BE CONCEPT PLANS OR, OR OTHER, SO THAT WE CAN HAVE FURTHER DISCUSSION.BECAUSE I THINK RIGHT NOW JUST, YOU KNOW, YOU CAN'T REALLY GET THE BALL ROLLING UNTIL YOU SEE SOMETHING IN FRONT OF YOU.
UM, WE WILL ADJOURN THIS WORK SESSION AT 7:25 PM AND WE WILL
[Call to Order]
CALL TO ORDER.THE WORK SESSION HAS NOW ENDED AND WE WILL MOVE INTO REGULAR SESSION OF THE AUBREY MUNICIPAL DEVELOPMENT BOARD DISTRICT MEETING ON AUGUST 12TH, 2025 AT 7:26 PM AND WE'LL TAKE ROLE TO DETERMINE IF THE COURT IS PRESENT.
PLEASE SAY HERE AS I READ YOUR NAME.
[Community Announcements]
OKAY.THE THREE 80 AREA CHAMBER OF COMMERCE WILL HAVE A LUNCHEON ON WEDNESDAY, AUGUST 20TH AT 11:30 AM AUBREY THREE 80 AREA CHAMBER OF COMMERCE AND MDD WILL HOST A SMALL BUSINESS RESOURCE FAIR LUNCHEON AND LEARN ON SEPTEMBER 17TH OR 1130 TILL 1:30 PM AT THE AUBREY COMMUNITY CENTER, WHICH IS RIGHT THERE.
ANYBODY ELSE HAVE ANY OTHER COMMUNITY ANNOUNCEMENTS? AWESOME.
[Consent Items]
CONSENT AGENDA ITEMS. DOES ANYONE WISH TO REMOVE AN ITEM FROM THE CONSENT AGENDA? ALL RIGHT.DO I HAVE A MOTION TO APPROVE THE CONSENT AGENDA? I MAKE A MOTION TO APPROVE THE CONSENT AGENDA.
ALL THOSE IN FAVOR CONSENT AGENDA IS FIVE, SIX TO ZERO.
[Staff Report]
AT THIS TIME.CHRISTINE WILL DO THE STAFF ACTIVITY AND UPDATES FROM THE DIRECTOR.
UM, I REALLY GAVE Y'ALL A LOT OF UPDATES LAST WEEK IN OUR SPECIAL MEETING.
I DON'T HAVE ANYTHING REALLY NEW SINCE THEN.
AND YOU ALL RECEIVED YOUR UPDATED MAP? I WAS JUST GONNA LET Y'ALL KNOW WE DID THIS WITH THE JUNE, 2025 ESRI DATA.
SO YOU'LL NOTICE IT'S A LITTLE DIFFERENT THAN THE LAST ONE YOU HAD A COPY OF.
AND, UM, I, UM, WE'LL JUST EMAIL YOU ALL, SOME REMINDERS OF THINGS COMING UP IF Y'ALL WOULD WANT TO PARTICIPATE.
UM, OR REGISTER FOR LIKE TML AND SOME OF THOSE.
UM, THERE IS A, A, A HEALTHCARE INTERFACE, DFW INTERFACE IS FOCUSING ON A HEALTHCARE INDUSTRY.
UM, IN SEPTEMBER, AFTER TONIGHT'S DISCUSSION, I MAY CONSIDER GOING TO THAT.
IT'S A CON OH, IT'S A TWO DAY CONFERENCE.
SO I THINK, UM, Y'ALL GAVE ME SOME GOOD INPUT TODAY, AND I APPRECIATE YOUR TIME.
ANYBODY HAVE ANY FUTURE AGENDA ITEMS THAT THEY WANT TO PLACE? COOL.
UM, WE HAVE NOTHING TO GO INTO EXECUTIVE SESSION.
SO THE AUBREY MVD IS, DO I HAVE A MOTION? OH GOSH.
DO I HAVE A MOTION TO ADJOURN THE MEETING? I MAKE A MOTION TO ADJOURN THE MEETING AT 7 28.
I HAVE A MOTION BY TODD IS, I MEAN, I HAVE A MOTION BY BROOKS, A SECOND BY TODD.
ALL THOSE IN FAVOR? ALL RIGHT.
MEETING IS ADJOURNED AT 7 29 OR 28, WHATEVER.